A restaurant’s website isn’t unlike other websites in that it needs to serve a number of functions at the same time. There’s a collision of the User’s Wants, Brand Wants, and Functionality/Accessibility.
Flash brings motion to pages and that motion/animation gets people pumped up. Sure, at first brush it’s great, but then you run into the problems of functionality and user wants. I’ll go into detail in another post, but for now, lets list what a user wants from your restaurant website.
Once again I must stray a little bit from strictly restaurants. I found this amazing brand identity designed for an event/product. It’s a good idea that one of my clients a few years back actually had. I guess he never saw it through. If he did, these guys beat him to the punch. Awesome design work. Found it on behance.net. It was designed by David Arias and Corey Gibbons.
When I first came across Fang Ling Lee’s work here in Harrisburg I was immediately enamored. I loved the smooth strokes mixed with interpretive elements. So, we reached out and came to an agreement to redesign her lackluster website. Yesterday Vigor launched Ling’s website at www.fanglinglee.com.
The new site features content completely maintained and edited via our proprietary content management system, VIM. With dynamic galleries, events listing and links to ecommerce, Ling’s artwork is finally displayed in all it’s glory. Enjoy.

Gallery features thumbnails, preview and large images all run from a Content Management System.

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