Sussner Design Company brings us a great array of work for Minneapple Pie. The colors are vibrant and fun which I think immediately represents the tasty goodness inside. They steered clear of the expected use of green and red and jumped at the opportunity for fun packaging with lively illustrations. Well implemented and the differences between each touch point make it not only exciting to experience, but it also creates a truly dynamic brand where each piece builds instead of just supports.

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A restaurant’s website isn’t unlike other websites in that it needs to serve a number of functions at the same time. There’s a collision of the User’s Wants, Brand Wants, and Functionality/Accessibility.

Flash brings motion to pages and that motion/animation gets people pumped up. Sure, at first brush it’s great, but then you run into the problems of functionality and user wants. I’ll go into detail in another post, but for now, lets list what a user wants from your restaurant website.

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Once again I must stray a little bit from strictly restaurants. I found this amazing brand identity designed for an event/product. It’s a good idea that one of my clients a few years back actually had. I guess he never saw it through. If he did, these guys beat him to the punch. Awesome design work. Found it on behance.net. It was designed by David Arias and Corey Gibbons.

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Here at Vigor, we’ve never taken a stance politically with our work. It seems politics and religion are just way to touchy and subjective for our tastes. However, here in Harrisburg we have a real race going on for the Mayoral seat. An incumbent is on the way out the door, but not without a fight. Another candidate has contributed to the negative state of the city in more ways than we can count. We believe in change and therefore felt the need to not only speak up, but actively help out the campaign. So, we officially launched the website for Harrisburg’s mayoral candidate, Nevin Mindlin. This is our first political website and probably our last for a long time. We also have no plans to take on religion-based initiatives. (more…)

After months of design and development we finally launched the website for central, PA’s sport bar gods, Aroogas! The site features a robust content management system, VIM, with modules spanning ecommerce, blog, events listings and so much more.

Check out the site at www.aroogas.com

When I first came across Fang Ling Lee’s work here in Harrisburg I was immediately enamored. I loved the smooth strokes mixed with interpretive elements. So, we reached out and came to an agreement to redesign her lackluster website. Yesterday Vigor launched Ling’s website at www.fanglinglee.com.

The new site features content completely maintained and edited via our proprietary content management system, VIM. With dynamic galleries, events listing and links to ecommerce, Ling’s artwork is finally displayed in all it’s glory. Enjoy.

Gallery features thumbnails, preview and large images all run from a Content Management System.

Arooga’s Sports Bar & Grille has chosen Vigor, a restaurant branding firm to handle all marketing, interactive, advertising and branding initiatives for their three, and growing, locations. Be on the lookout for a new website in the coming month!

Website design for Chef Cyrus Keefer

Seasoned chef turned culinary consultant, Chef Cyrus Keefer, approached Vigor about creating the beginnings of a brand identity. Vigor quickly turned around a typographical logo design, website design and business cards to get him on his feet.

Visit the website: http://www.cyruskeefer.com

Hey all you vigorians!

We have finally updated our image and redesigned our website. It’s been coming for years, but we buckled down and launched her yesterday. http://www.vigorbranding.com

We’ll be adding more work to the portfolio as well as expanding our service descriptions ongoing. Don’t forget to subscribe the email list when you get a chance.

Let us know what you think here on the blog!