Looking for a new idea or anything to help get your business booming? Well who better to ask then the people who already know you so well. The only ones that can make a difference and increase your companies word of mouth are the ones already engaged with your brand. They know what they like and they know what they don’t like about your brand and it’s up to you to figure out how to utilize this knowledge.

Facebook, Twitter, Linkedin, and even email marketing can be very effective with the right steps taken. Too many companies today join facebook and update their followers with the information that most of them are already aware of because they do “like” you’re brand. If you really want to gain some ROI on your time invested in social media, it is best to ask your loyal consumers what they would like and build up a majority of input that can be realistically met. When you see through with the requests of your consumers it builds a strong loyalty to your brand making your consumers more inclined to spread the word about your brand and the new changes put forth. Just remember. Facebook isn’t going to help your company, but rather help you get in touch with the people that can.

By: Mark G. Valente | Online Marketing Director | @MarkwithMWL | Vigor Interactive Branding

This Infograph gives Social Media skeptics a better grasp on the processes taken and how the word of mouth can be spread throughout the internet using many different social networks. Social media is effective every time so long as you care about your consumers and provide the customer service they search for.

We’ve all heard how awesome Twitter is, but there is always that initial question when getting started; how do I get people to follow me? Well thankfully Twitter offers some original and new features that can direct users in the right way to joining the discussions they’re interested in.

With Twitter trends users can search a specific topic to see which people are tweeting about what. Simply type a topic in the search bar on the right panel. You will then be directed to all the people who’ve mentioned that topic within a tweet, updated in real-time. Connect with these other users by responding to their tweets with worthwhile information from your area of expertise.

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Social Media can be quite confusing coming from different markets, leaving many businesses confused on how to develop their online marketing campaigns. The main question always tends to be this; Which online networks do I utilize first to gain effective results? At Vigor, the we answer this dilemma with three simple words: ALL OF THEM!

It makes no sense to try sites out individual and wait for results before moving onto the next one. Start with all of the sites and learn from your mistakes quickly and learn which sites are least effective. This is a better and quicker way of getting rid of “the bad apples.” You want your content to be everywhere from Facebook, Twitter, Linkedin, Youtube, and even photo sharing sites to spread your company brand. Many different tools are offered today to help manage all of this content from one site. Ping.fm allows you to maintain blogs along with any social networking site with the ability to post to any or all networks with a single click. Of course there is a lot of time put into the development of these accounts, but maintaining the content with frequent updates and business-to-consumer information has become much more efficient thanks to tools such as ping.

By: Mark G. Valente | Online Marketing Director | Vigor Interactive Branding