Interactive branding, marketing and advertising blog

Posts Tagged ‘text message’

23

Jul

Text is Read!

Posted by Tom on July 23rd, 2009 // No Comments »

A survey done for Sprint by Opinion Research Corporation found that with the exception of people age 65 and over, adults respond more quickly to a text message than to a voice message. Those under the age of 30 are four times more likely to respond within minutes to a text message than to a voice mail. Adults 30 and older are twice as likely to respond within minutes to a text message than to a voice message, according to the survey.

22

Jul

Text message Marketing is as Easy as 1, 2, 3

Posted by Tom on July 22nd, 2009 // No Comments »

1. It’s Engaging: Text messaging is the most personal way to engage customers and keep them coming back for more. People feel as though they are part of a special club or community. Because customers “opt-in” while they are at the restaurant, the restaurant owners know they are creating a database of customers who want their information.
2. It’s Now: Restaurant owners can create an immediate call to action using text messaging marketing. For example, if Wednesday afternoon from 3:00 to 5:00pm is a slow time, the restaurant can send a text message blast urging customers to come in today between 3:00 and 5:00pm and show the text message for a free sandwich with the purchase of a drink. With the extremely high read rates of text messages and the personal nature, the results can be very good.
3. It’s Happy Returns: Restaurants that are embracing this technology are seeing an incredible return on investment due to the low cost compared with traditional marketing methods.

20

Jul

Text Message Marketing is exploding

Posted by Tom on July 20th, 2009 // No Comments »

According to mobile research firm M:Metrics, 49% of American mobile phone users actively use text messaging, which explains marketers’ interest in text-based campaigns. Last year Ogilvy used text messaging in a test pilot with its then-client, mattress and bed manufacturer Select Comfort. Select Comfort bought ads in local newspapers, which instructed users to send the company an SMS message with their zip code. Select Comfort sent back the nearest store location along with a mobile coupon for $50 off. According to OgilvyOne’s Mandel, seven times more people texted in their responses than those who called in the company’s 1-800 number that was also in the advertisement.