This small brand identity package for Kyoto Express sushi restaurant is an exploration in cliche Japanese style, but done in an interesting and poignant way. The bright contrasting colors that normally clash, work in harmony here to create a vibrant vibe and tone to the brand. The logo isn’t much to talk about as it’s expected and not very innovative, but the supporting identity elements take this brand to the next level. Designed by Yotam Bezalel

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Old English typography with extended flourishes define this restaurant’s brand. Designed by Minou Sinios, the Smith’s restaurant brand is elegantly crafted throughout all the touch points. The logo is allowed to be intricate as it’s supported by simpler layouts and strong typography elsewhere. This makes things easy to read, yet different and strong.

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I just posted some new work on my Behance profile for Maple Donuts. Although the project is purely hypothetical, it’s easy to see how my take on the brand could quickly rejuvenate its image and take it light years beyond where it is now. I’m going to try to give some explanation and theory for each element below. Enjoy and please feel free to comment.

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There isn’t much work to show, but the logo for Posto screams “Farm to table” without having to be complicated. This is the essence of a great logo, brand, identity. The team at OAT started something pretty great with this restaurant brand identity.

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High contrast. Limited color palate. Very effective and bold. This restaurant brand identity was designed by Michael Croxton.

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I know I usually cover the brands of independent restaurant concepts, but it’s hard to over look larger chains who evolve their brands throughout time. Pentagram took Popeyes from looking low-class and actually infused a touch of class and art to the brand. Now it still hails to it’s Louisiana roots, but its brand is clean, strong and memorable.

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I really can’t hold off on this any longer. For the last several months, I’ve undertaken a complete redevelopment of a restaurant concept in Hawaii. Those of you who are close to me know a little bit about it. I was charged with naming, developing, and branding the concept from scratch. The first location opened in Manoa Marketplace last month, and today the second location has opened. The owner, and visionary, Allen, has graced me with a few teaser photos. In them you can see the amount of work I’ve put into it and the amount of trust and freedom he’s granted me as a restaurant brand consultant. There will be more photos and a true case study posted to the Vigor website down the road. There is so much to show with regard to packaging and design, but for now, here’s GRYLT’s Waikiki Shopping Center location, opened today.

Yes, that menu is in Japanese.

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Sussner Design Company brings us a great array of work for Minneapple Pie. The colors are vibrant and fun which I think immediately represents the tasty goodness inside. They steered clear of the expected use of green and red and jumped at the opportunity for fun packaging with lively illustrations. Well implemented and the differences between each touch point make it not only exciting to experience, but it also creates a truly dynamic brand where each piece builds instead of just supports.

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Urbanesque illustrator Conzo Throb put together this identity for Cookie in Scotland. It’s highly typographical approach to the logo allows the other illustrations to pop and gives this an overall energetic feel. Great thought on the bathroom signage and other little caveats that pull this identity together nicely.

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The design studio, Craig and Karl, brings us this fantastic little restaurant branding package for the restaurant The Commons. What makes this pop is the strong black and white driven minimalistic illustrations that collectively create the graphic language for the brand itself. It says chic. It says classy. It says modern. The website is also well done with a unique take on map display as well as other unexpected delights.

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