The brand for Metro Buffet & Grill is driven by photography, great photography. With a strong black, white, and red color palette it gives off a clean, crisp feel which are elements not usually found in your traditional buffet setting. I like the way the Asian characters follow the same style as the typeface used throughout. It adds continuity not often seen and not easily executed. Designed by Power Point Creative.

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Mangold’s, a vegetarian restaurant, underwent a huge renovation. Part of the renovation was rebranding the restaurant and updating its image. The people at Moodley handled the job of refacing Mangolds to visually tell a tale of “cool” vegetarian food. The new logo is a mixup of the letters in Mangolds. I’m not 100% on its interpretation though as it’s hard to read, but once understood it’s actually new an different. The rest of the identity, however; plays out very well and creates a fresh, crisp look for the restaurant. There are ton more photos at the Moodley site, but here are a few to view.

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The brand identity for Mariposa features a simple color palette and typography. Mixing classic, Art Deco type with a vibrant red-orange speaks to the simplicity and richness of the food itself. Designed by La Tigre. Mariposa is a shop selling fresh pastas.

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What an amazing way to “advertise” appliances than with a pop-up experience. That’s the Social Kitchen. It was a pop-up food experience that showed off the products and culinary skills of a couple of chefs. The brand is stark, but powerful. It’s minimal but full of impact. Here’s what was said about the concept:

“‘Visitors should pre­pare for a sensory-challenging exhi­bi­tion, with new per­spec­tives on kitchen tra­di­tions, inno­v­a­tive design solu­tions and care­fully crafted taste expe­ri­ences,’ explains Mark Elmore, Head of Industrial Designer for Fisher & Paykel.

Dubbed the Social Kitchen, it’s a pop-up expe­ri­ence where food, fur­ni­ture and the appli­ances com­bine in a work of art and func­tion­al­ity. The Social Kitchen is about explor­ing and chal­leng­ing con­ven­tional ideas about the kitchen and its evolv­ing role as a social hub in our every­day lives...”

The experience was designed by Alt Group for Fisher & Paykel

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The brand identity for Rockfish is campy… seriously… it’s CAMPY, but not in the negative way. Rockfish pulls its identity’s elements from the great outdoors to create a literal correlation between its food and its food’s origins. The place is approachable and down to earth and the restaurant’s packaging and menus push that feeling through their design. Designed by One Fast Buffalo.

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Pizzeria Farina shakes cliche with a restaurant brand identity that’s driven by typography and natural imagery. The printed work is simple. It’s type well set, kerned and placed. “Imagery” is that of the products themselves creating a natural way of showing the ingredients. The rest of the identity is homemade and down to earth. Well done all around once again by Glasfurd & Walker.

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The brand identity for Gottino, a restaurant and wine bar in Greenwich Village New York, is rustic and earthy. From the colors to the woodcut style illustrations one gets the feel of an organic, natural food experience. It’s a great example of being classic and traditional without being boring or old fashioned. Designed by Avec in collaboration with 5 in 1.

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Wow… Thanks to my buddy Jim Launer @IGNITE for sending this my way. This restaurant in the Philippines is apparently set at the foot of a waterfall. Talk about slippery conditions, but what an experience! People are encouraged to remove their shoes, eat, relax and enjoy it. Found it on The Chive.

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The team at Mucca designed the brand identity for La Condesa Comida Y Tequila. It’s marked by hand rendered typography giving it a common person’s feel, homemade, do-it-yourself. The aqua’s mixed with splashes of warm colors gives the overall brand a Mexican vibe you’d expect, in a way that’s semi-unexpected. What I especially like about this is the matchbook. Often times little items like this are overlooked and just produced for their utility. These are oppportunties to extend the brand and build awareness. Not to be taken litghtly.

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It’s not the logo that necessarily jumps out at me for Nusa Kitchen’s branding. Instead, it’s the way they treat the seasons as collections and treat the packaging for that season with different designs. That’s what makes this restaurant brand come to life. With imagery of knit patterns for the winter collection, and chinese inspirationed design for the summer soup collection, Nusa sets their brand identity on high as recognizable and memorable. Designed by Third Person.

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