The Luma restaurant brand is marked by use of negative space and graphic representations. The use of whitespace makes each illustration interesting and engaging as your eye dances between the actual shape and the insinuated shapes. The color palette is not my favorite, but it works well for the vibe of the restaurant. I love the way they use die cuts to further the visual effects on the gift card package. Designed by Push

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Any smart restauranteur looks at their numbers with scrutiny and a discerning eye. It’s good business. You want to save money wherever possible and maximize your  revenue/profit. Sometimes this is taken too far to the detriment of the food, the service and missed opportunities. But what are missed opportunities?

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This blue plate special haven in Chattagnooga got my attention when I visited with good friend and artist Fang Ling Lee. I just stumbled upon the design studio that put together the restaurant’s brand identity and am very happy to share. The identity is simple and direct. It’s modern and quaint at the same time. It truly pulls out the style of food delivered by Eat: traditional blue plate special-style cuisine a la The Great Depression era. Designed by Widgets & Stone.

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The brand identity design for Mooyah Burgers & Fries (by Utility) is simple and to the point. It’s marked by strong red and white (like Arby’s) with a graphic of a burger as the logo’s defining characteristic. I love the name. It’s play on the colloquialism “Booyah” and a little onomatopoeia with the word “moo.” The crisp identity keeps things simple and straightforward just like Mooyah’s offering. Well done.

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Let’s start the week off with a sweet bakery branding by Red Antler for Eleni’s. The typographical treatment is calligraphic style script  giving it it a classy, yet loose feeling. The rest of the brand is supported through fun, feminine graphics that are softly rendered. The color palette is spearheaded by a light raspberry color bolstered by a chocolate brown. And the brand is successfully pushed further with every touchpoint throughout the experience from packaging to interior design. Designed by Red Antler

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This identity screams Spanish from the logo and throughout the restaurant’s brand touchpoints. The use of red and yellow is usually a bit dangerous since McDonalds pretty much hast that palette on lock down, but is well done. Stereotypical Spanish imagery fuels an immediate connection and the distressed treatment of the restaurant’s logo gives a sort of organic feel. Designed by Studio Bridger

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Both of the terms “brand” and “concept” are thrown around loosely, but what do they really mean? Knowing the difference can help you clearly define your business, its goals, its marketing and help make decisions down the road.

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Earthy and simple, the brand identity for Villandry Kitchen uses the textures of natural woods and the products and goods themselves to define their brand. The brand is a culmination of packaging and a kitchen-style restaurant. Everything is clean and simple; easy to read and understand, but it stands out on it’s own as a warm, inviting experience. Designed by Edge & Barrett, they have this to say:

With a food store, bakery, restaurant and bar, Villandry has grown to become a celebrated culinary institution located on Great Portland Street. Edge and Barrett were approached to help extended their gourmet heritage with Villandry Kitchen, a new concept in high street eating and shopping.

Using Villandry’s history as inspiration, Edge and Barrett designed a heritage led logo with a modern edge that was adaptable enough to be applied to all arms of the business. As well as menu design and other brand literature, we were also involved in creating the interior concept in association with the architects and designing all external signage and marketing material to launch this new venture.

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The design team at Mucca put together this quaint, but detailed brand package for Butterfield Market. It features unorthodox colors mixed with great use of typography and graphic treatments. The brand’s epicenter is a seal-like “B” that’s reminiscent of the same style found on currency. Very well done.

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Burgatory touts a fun, tongue-in-cheek brand. Using the obvious visual cues from religious connotations, the brand plays out with fun and slightly ominous brand identity. Wall to Wall Studios designed the identity to be racy, fun, and play up visuals that send home the brand in the mind.

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