The team at J Fletcher Design in Charleston, SC put together this simple rebrand and an amazing website for Poogan’s Porch, a lovely southern-style restaurant. This restaurant brand is centered on the website: it’s out of this world good. It’s classy, organized, well-designed, quickly loads, and it accentuates the brand of Poogan’s. This is how it should be done folks. Enjoy.
Another restaurant has closed. This time it was the winner of America’s Next Great Restaurant. It just closed it’s New York City location leaving only it’s Minneapolis location left. Here’s what the PR team says:
The realities of running a restaurant are very difficult, more so with multiple locations in multiple cities. After a careful review of the business model and the performance of the restaurants, we have decided that our best opportunity for Soul Daddy’s success is to focus our efforts on establishing a solid footing in one location, building the brand, and developing the operations from there. We have decided to close our restaurants at Hollywood and Highland in Los Angeles and the South Street Seaport in New York, effective June 14, and focus on developing the best restaurant we can at the Mall of America restaurant in Bloomington, Minnesota. While it has certainly been a difficult decision, we believe this is the best approach as we work towards ongoing success for Soul Daddy.
I couldn’t agree more. Get your core location on its feet. Build the brand. Recruit loyalists and evangelists for your brand. Justify the expansion before opening locations across the country. This is restaurant 101.
You have your focus Soul Daddy, now get on it! FIRE IT UP!
Hey, this is YOUR website. Why not have what YOU want on it? It’s a good argument and a tough one to overcome, but the bottom line is that YOUR website is built to attract THEM. Let’s not forget that very important fact. Although it should be about what they want, that doesn’t mean you shouldn’t show them what they didn’t know they wanted. Make sense?
Things you should want to show them on your site:
The National, designed by Love and War, recently won a restaurant branding of the year award. It was just featured on Fast Co. design, and it jumped out at me. It’s simplicity is marked by a stark color palate and accentuated by traditional illustrations that nod towards class and taste. The branding for this destination is best described as pleasing and fine.
Little Chef is a chain of family restaurants in the UK. The branding of this restaurant is brilliant. The iconic “Pillsbury doughboy” has been streamlined and simplified. The execution of the brand takes it to a whole new level. Every detail has been considered and designed from uniforms to interiors and even sculptures that push this brand into a category of its own.
Lately food trucks have been trending pretty big. It’s easy to see why, the start up capital is minimal, monthly expenses are small, and you have a completely mobile advertisement rolling down the streets. However, I wanted to showcase this “restaurant” it’s not a food truck, it’s a FOOD BIKE!
DriveBy Sandwich is a food bike. I looked for more information on it, but all I know is it was designed by Hello Monday.
The Lion, a new restaurant in Greenwich Village NYC, touts a new brand designed by Marque (the people behind Delicatessen). At the brand’s epicenter is a bespoke coat of arms design that immediately sets the tone of the restaurant as classy, upscale and, dare I say it, swanky. The interior features vintage maps and arts works by Warhol, Basquiat, Damien Hirst and David LaChapelle to name a few. The supporting brand materials are simple, with plenty of white space to allow the brand to exist without excess clutter. Simple. Clean. Strong.