5
Jan
Posted by Joseph Szala on January 5th, 2009 // No Comments »
Extending your brand’s product or service line seems like a no brainer. More products/services means more income, right? Wrong.
Extending a brand without a strategy can create complete confusion.
4
Jan
Posted by Joseph Szala on January 4th, 2009 // 6 Comments »
Product and service line extension happens in brands of all ages from new to old. Extending offerings of a company isn’t a bad thing, if it’s done with branding as a core focus.
Organic chip producers shines the light on the unhealthy nature of chips.
Companies like Proctor & Gamble and Unilever are the leaders of line extension. P&G usually gets it right when it comes to branding new products properly, but they too fall into some typical traps. One such trap is leveraging a current brand name to quickly build trust in a new product that exists in the same vertical, but has different pros to tout. Read the rest of this entry »
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