Once again I must stray a little bit from strictly restaurants. I found this amazing brand identity designed for an event/product. It’s a good idea that one of my clients a few years back actually had. I guess he never saw it through. If he did, these guys beat him to the punch. Awesome design work. Found it on behance.net. It was designed by David Arias and Corey Gibbons.

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The Further brand of products aren’t a restaurant and they aren’t food either. So, why did I post them? Because they’re made from the by-products of restaurant’s cooking oils. Damn good products at that. Designed by the people at Aesthetic Movement, Further is a line of candles, soaps and lotions. Here’s how they describe it:

Further products are derived from vegetable oil salvaged from some of LA’s finest restaurants (Mario Batali is one of their restaurant partners). The re-purposed grease is purified and made into soap, lotion and candles. It is a simple, beautiful, and sustainable model.

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UPDATE // This work has just been featured on renowned packaging design website, The Die Line

When we were approached by the mom’s at 5th Avenue Salon in Carlisle, Pennsylvania, we were ready for a challenge. Like many salons, 5th Avenue wanted to put out a hair care line, but didn’t know where to start. Vigor’s unique approach to branding, strategy and positioning garnered the intelligence needed to develop a position, naming and design.

Packaging design for hair care line focused on mothers.

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