We always talk about how every detail in a restaurant’s arsenal is important. Sure, you can get things cheaper if they are generic, run-of-the-mill, OR you can take it as an opportunity to extend your brand and foster engagement with your customers and potentials. Domino’s Pizza is doing just that with their new pizza box designs.

Talk about using real estate wisely! They drive home new brand mantras/focal points with proverbs printed on the pizza boxes themselves. Every angle is covered and it pushes the brand promise further verbally, visually and then drives hit home with the product and service.

Here are their thoughts:

These headlines and gorgeous illustration are born of universally recognized truths about pizza making, such as, “The Sauce Always Justifies The Means.” And they reflect the attitude that Domino’s brings toward each and every pizza they bake. These boxes also invited customers to PizzaProverbs.com where they could share their own pizza wisdom with the world. In the next coming months, eight new boxes will be released featuring headlines written by the customers with matching, custom scratchboard illustrations.

Thanks to TheDieLine.com for bringing this to light and the boxes/brand were designed by CB+P group

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A promotional video by Walter Landor & Associates on the design for the Old Fitzgerald whiskey.

Design story: The Decanter from Landor Associates on Vimeo.

These aren’t only eco-friendly, but really well designed. The packaging and actual products are amazing. The website says, “Maru plates by WASARA are single-use, biodegradable and compostable pieces designed to accentuate whatever foods they contain.” Very awesome work.

Maru by Wasara

Mobility means being able to work anywhere, anytime. Wireless has freed us from the confines of the office cubicle. However, we still don’t have the comforts of the office. Like a chair. Or a mouse pad…. Until now.

Introducing OpenAire, a product that has us in awe. It’s a laptop carrying case that tranforms into a worksurface and a chair on the spot.

It's a bird! It's a plane! No, it's super frickin' awesome!

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UPDATE // This work has just been featured on renowned packaging design website, The Die Line

When we were approached by the mom’s at 5th Avenue Salon in Carlisle, Pennsylvania, we were ready for a challenge. Like many salons, 5th Avenue wanted to put out a hair care line, but didn’t know where to start. Vigor’s unique approach to branding, strategy and positioning garnered the intelligence needed to develop a position, naming and design.

Packaging design for hair care line focused on mothers.

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