Restaurant branding, marketing and other notes on various design topics » packaging

Crown Maple Syrup Package Design

Joseph Szala — Wed, 15 Jun 2011 15:18:04 +0000

This one hit das interwebs pretty hard today and with good reason. Studio MLPS designed up a fantastic brand and package design for this new upscale maple syrup product. From the logo to the graphic treatments the entire package is thought through and well designed. You can take a peek into their process and design steps at their blog.

Mic’s Chili Hot Sauce Package Design

Joseph Szala — Mon, 06 Jun 2011 10:23:06 +0000

I love the illustrations that make up the Mic’s Chili identity. Playing off of imagery from Dia Del Los Muertos (Day of the Dead), the illustrations are fun, interesting, and define Mexican culture. The very same things you want from a hot sauce. Designed by Steve Simpson. Check out the badass treatment for the barcode. Well done.

Tuaca Liquor Branding & Packaging

Joseph Szala — Thu, 02 Jun 2011 10:32:54 +0000

I’ve had a sweet spot for Tuaca, a vanilla flavored tequila, for quite some time. Shaken with ice and taken straight, it’s just delicious. The people at CUE were tasked with rebranding the beverage and what a damn good job they did. This is a full on soup to nuts branding initiative and it’s truly well done. The typography rests with GOTHAM, a favorite of many designers, including myself. Heck, i used it for The Gas Station Kitchen & Bar branding quite thoroughly. Here’s what Cue says:

To be relevant, brands need to get noticed, speak in a consistent voice and engage in interesting ways. More and more, brands are activated at the local level. To provide tools and communicate with the field, the Tuaca brand activation guide provides branding elements and programs, packaged in a cool, Tuaca way.

Orflogur Micro Chips Packaging

Joseph Szala — Thu, 21 Apr 2011 15:05:27 +0000

You have to love innovation in design of everyday items, like Chips! Instead of a loud, crinkling bag, this chips container turns into a bowl. It easily folds up to lock freshness in and it’s quite the design charm. This little gem was designed by the Icelandic design studio: Björg í Bú.

Babee’s Honey Package Design

Joseph Szala — Thu, 21 Apr 2011 08:24:46 +0000

This honey packaging, designed by Ah and Oh, is well done from top to bottom. The actual packaging uses simple lines and a clean script typeface to create an upscale, modern look. The shopping bag design has an unexpected wintergreen color that jumps out. Clean, simple, and impactful. Well done.

Fruita Blanch Packaging Design

Joseph Szala — Tue, 12 Apr 2011 15:05:19 +0000

The Fruita Blanch packaging touts a clean and simple brand that let’s the actual contents of the product add texture to the design. This product of Spain grabs attention in its simplicity. It was designed by Atipus of Barcelona.

Further Products Branding

Joseph Szala — Tue, 05 Apr 2011 07:48:14 +0000

The Further brand of products aren’t a restaurant and they aren’t food either. So, why did I post them? Because they’re made from the by-products of restaurant’s cooking oils. Damn good products at that. Designed by the people at Aesthetic Movement, Further is a line of candles, soaps and lotions. Here’s how they describe it:

Further products are derived from vegetable oil salvaged from some of LA’s finest restaurants (Mario Batali is one of their restaurant partners). The re-purposed grease is purified and made into soap, lotion and candles. It is a simple, beautiful, and sustainable model.

Paniqueso Cafe & Bakery Branding

Joseph Szala — Thu, 31 Mar 2011 09:11:17 +0000

The excellent design team over at P576 in Bogota, Colombia put together this amazing gem of a brand for Paniqueso Café and Bakery. The color palate is earthy in nature which is as expected, but the use of typography is done quite well. The bread bag designs are amazing and definitely stand out alongside the coffee cups. The elements bind together to create an amazing brand identity worth noting.

Domino’s Pizza Boxes

Joseph Szala — Mon, 14 Mar 2011 14:12:23 +0000

We always talk about how every detail in a restaurant’s arsenal is important. Sure, you can get things cheaper if they are generic, run-of-the-mill, OR you can take it as an opportunity to extend your brand and foster engagement with your customers and potentials. Domino’s Pizza is doing just that with their new pizza box designs.

Talk about using real estate wisely! They drive home new brand mantras/focal points with proverbs printed on the pizza boxes themselves. Every angle is covered and it pushes the brand promise further verbally, visually and then drives hit home with the product and service.

Here are their thoughts:

These headlines and gorgeous illustration are born of universally recognized truths about pizza making, such as, “The Sauce Always Justifies The Means.” And they reflect the attitude that Domino’s brings toward each and every pizza they bake. These boxes also invited customers to PizzaProverbs.com where they could share their own pizza wisdom with the world. In the next coming months, eight new boxes will be released featuring headlines written by the customers with matching, custom scratchboard illustrations.

Thanks to TheDieLine.com for bringing this to light and the boxes/brand were designed by CB+P group

The Decanter Promotional Video

Joseph Szala — Fri, 13 Aug 2010 22:51:08 +0000

A promotional video by Walter Landor & Associates on the design for the Old Fitzgerald whiskey.

Design story: The Decanter from Landor Associates on Vimeo.