Interactive branding, marketing and advertising blog

Biodegradable Dinnerware by Wasara

These aren’t only eco-friendly, but really well designed. The packaging and actual products are amazing. The website says, “Maru plates by WASARA are single-use, biodegradable and compostable pieces designed to accentuate whatever foods they contain.” Very awesome work.

Maru by Wasara

Become Completely Mobile

Mobility means being able to work anywhere, anytime. Wireless has freed us from the confines of the office cubicle. However, we still don’t have the comforts of the office. Like a chair. Or a mouse pad…. Until now.

Introducing OpenAire, a product that has us in awe. It’s a laptop carrying case that tranforms into a worksurface and a chair on the spot.

It's a bird! It's a plane! No, it's super frickin' awesome!

Read the rest of this entry »

Whoa Mama! New packaging and branding for hair care line

UPDATE // This work has just been featured on renowned packaging design website, The Die Line

When we were approached by the mom’s at 5th Avenue Salon in Carlisle, Pennsylvania, we were ready for a challenge. Like many salons, 5th Avenue wanted to put out a hair care line, but didn’t know where to start. Vigor’s unique approach to branding, strategy and positioning garnered the intelligence needed to develop a position, naming and design.

Packaging design for hair care line focused on mothers.

Read the rest of this entry »