The packaging and branding for Droga Confections by George McCalman is simply impressive. Use of patterns, colors and materials create a unique look that gives off the vibe of natural chocolates and flavorful confections. The logo is simple, but has a lot of meaning just by looking at it once. The typography? Strong and poignant. The packaging’s more pattern-based design is different from the company’s brand identity, however; it ties together. It’s a good display of how a brand can be fluid and have a different tone depending on the media without losing its roots.

(more…)

The branding for SugarSin, a modern sweet shop, is… well.. sweet. With sugary colors and fun, collage-like graphical treatments, the playful, fun attitude of a sweet shop comes through sprightly. The candy inspired shapes and cohesiveness of style through the dessert shop’s branded packaging pulls the whole image together. Designed by At Smith.

(more…)

This brand identity for a chocolate company is awesome in that it’s very masculine in its focus. From the name through the package design, it’s strong, rustic and maintains a male edge. Designed by Tractorbeam

(more…)

La Bonne Vie (The Good Life) is 100%, undoubtedly French in style. This dessert shop’s interiors are soft, feminine and leverage Roccoco style throughout. The packaging is simple and accentuates the brand’s identity as seen through the interior experience. This confections shop is well designed on every facet making it a great case study for what can be done when details are designed. Designed by StruckAxiom

(more…)

This is a smaller brand identity for a bagel shop. It’s a lot of fun though with good use of a two color palette and leveraging the bag material as a third color. The illustrations are fun as they use classic style, in a modern, fun way. Designed by Patrick Macomber of South Yall.

(more…)

Small, but sweet. This brand identity for the Steel Pig BBQ restaurant is well done. The identity doesn’t go over the top with clichés. It has a simple color palette which can only translate into the food itself. The BBQ sauce packaging follows suit with simple, strong typography and minimal graphics. Well done work by Daniel Harrill.

(more…)

The design crew at Blend It brings us this identity for a cafe and pastry shop. Red and blue are hard colors to work with, but I think they nailed this duo with the addition of browns to make it more natural on a couple of levels. The visual dash cutting the wordmark in half makes a lovely visual pun too. Here’s how they describe their inspiration:

Checkpoint Charlie was the most famous crossing point between East and West Berlin during the Cold War until the fall of the Berlin Wall. Fascinating and dramatic stories – personal, urban, and national – have been used by us to create a visual language for a Berlin-style cafe.

(more…)

I’ve admired this identity for years now. It’s quaint, subtle, but powerful in it’s confidence. The warm colors convey the warmth of eating a delicious, fresh, gooey cookie. Makes my mouth water. The mini cooper treatment is just awesome. Fine work from Steven Jockisch while at Spunk Design Machine.

(more…)

This one hit das interwebs pretty hard today and with good reason. Studio MLPS designed up a fantastic brand and package design for this new upscale maple syrup product. From the logo to the graphic treatments the entire package is thought through and well designed. You can take a peek into their process and design steps at their blog.

(more…)

I love the illustrations that make up the Mic’s Chili identity. Playing off of imagery from Dia Del Los Muertos (Day of the Dead), the illustrations are fun, interesting, and define Mexican culture. The very same things you want from a hot sauce. Designed by Steve Simpson. Check out the badass treatment for the barcode. Well done.

(more…)