Food trucks are taking off and they’ve come a long way from your run off the mill dumpster on wheels. Now you can get a gourmet meal right out of these babies. I just wanted to show off some pretty rad looking truck concepts in this post, so here you go!

Food Trucks offer an amazing opportunity to blend branding, vehicle graphics and design. Will the ability to fully wrap a truck (or converted postal truck in some cases) the options are limitless. These mobile culinary wonders have designs that range from janky to luxury, illustrative to typographic, vibrant to subdued and run the gamut of everything in between.

NOTE: If you are the photographer of any of these images, or the designer of any of these trucks please comment with your information. It’s easier that way. If you’re pissed that I used a photo without permission … let me know and I’ll stop the free publicity for you.

Couldn’t resist putting in my favorite truck. It’s also featured in my upcoming book, Fire It Up: Building Restaurant Brands That Blaze.

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We grew up knowing food trucks to be a quick fix meal on the run, but with very poor sanitary practices. Things have changed dramatically since those times we call “The 80s.” Now, food trucks are literally showing up everywhere with that same promise of truly “fast food.” Staying true to form, marketers are finding ways to help out food trucks in their endeavors to “swarm” places they’ll be serving up the goods. The latest of these apps is Roaming Hunger.

Roaming Hunger is a pretty rocking app for consumers to tag their favorite food trucks and get notified of a popup. For the trucks themselves it’s an invaluable tool to promote your next popup. I suggest checking out asap on their website and/or twitter. And download the app!

A lot of new and emerging medias seem to perplex local businesses who’s reach doesn’t span more than a 50 mile radius. A lot of the time it seems like these types of media are out of reach and too expensive. Unlike other medias of old, like TV and Radio, newer medias were built on the local business, small geographical targetting mind frame and budget. Mobile marketing IS in your reach and it IS effective. Here are some tips for using it in your campaigns. (more…)