The latest book by Guy Kawasaki: Reality Check

I just finished up the latest book by Guy Kawasaki, Reality Check. It was absolutely amazing which is to be expected from a person like Guy.

What I loved most about the book is its format. It’s one of those reads that allows for a busy schedule. Each chapter is to the point and devoid of bull shiitake, as he would say.

The book is a collection of Guy’s articles from over the years organized by topic. Together they are presented as what I would consider a must-have for any person in business. Not just business owners or entrepreneurs, but anyone operating and working in the corporate world.

One of my favorite excerpts is titled “Lies All Engineers Tell” and it’s absolutely poignant. It will ring true withy anyone who has worked with developers of any sort; especially web.

You can do a search to find reposts of this article, but some of the highlights are go something like this:

1. The project is always late. Always will be. It’s better to launch at 70% than wait for the project to be completed 100%.

2. Developers will ALWAYS think another developer’s work is crap. It is just how things are.

3. Developers who say they are better at architecting, are usually good at neither architecting nor developing.

That’s just one chapter in particular. The other chapters touch on every subject from hiring to marketing to branding demystifying truth from lies, involving expert commentary and delivering a wonderful read for anyone who’s super busy.

I give it two thumbs up.