One of the things we’ve run across through our interactive branding and marketing experiences is the “just get it done” or “make it look nice” attitudes some clients seem to have. To be honest, we’ve had the same attitude towards other services as well. Good enough can be okay when talking about certain things as long as one has a firm grasp on what to expect with regard to results. Good enough will yield mediocre results at best and minimal results most of the time.

So, why shoot for good enough when “great” is just around the bend?

(more…)

Interactivity is based in interaction. I think a lot of us forget what it means when we use it day to day to describe our services or our everyday life. Interactivity is meant to stimulate and engage. It’s meant to cause action. This action could be a purchase, showing up at an event, or it could be commissioning a graffitied message on the Palestinian wall. That is what SendAMessage.nl is doing.

Pay a little cash, type in a message, and a rebellious Palestinian will spray paint that message on the wall. That’s bringing interactivity to an all new level.

Some messages are trivial, a lot are socially charged. Checkout the site: http://sendamessage.nl/