When speaking about branding, everyone immediately floats to the identity of company. The brand identity is the most visible part of a brand and its branding campaign. A brand has a multitude of touch points that all work in tandem to create a total sum emotion; aka, your brand. There are touch points that are obvious and ones not so obvious. Despite being under the radar, these back of the mind touch points are still extremely vital in continuing to keep a brand in tact and on the path of growth. (more…)