It may not have been national news but when Varsity Donuts opened not too long ago it had a twinkle in its eye and a stolen logo. Little did the owners know that the designer they hired actually stole the logo from a Dunkin Donuts spoof design for and posted on a renowned design blog, by Matt Stevens. The way the situation was handled was perfection.
Upon finding out about the ripped off logo, Varsity immediately reached out to the designer with a sincere apology. Then, they did the unexpected. They hired the original designer, Matt Stevens, to develop and design their identity. That’s how you handle the situation right!
Here’s the work Matt produced for Varsity. Very retro in style for a product that is truly retro: Donuts. I hear their pretty damn good too!
This London “supermarket” is so much more than your typical grocer. It’s a grocery co-op for the people by the people. It’s the People’s Supermarket and the high-contrast, vibrant identity was designed by Unreal. One of the key elements of the identity is the hang card hole punch which is carried throughout the identity. The supermarket also features The People’s Kitchen were baked goods and tasty treats a made every day. The brand identity elements are rather inexpensive to produce making this identity pretty awesome.