13
Jan
Karns Foods: Brand, Yay. Identity, Boo.
Posted by Joseph Szala on January 13th, 2009 // No Comments »
Karns is a Harrisburg area food store that has been known for its selection of choice cut meats for decades. Everyone knows Karns for its meat selection. Their brand is solid. Their brand communication, especially identity falls incredibly short. Frankly, it’s garbage.
Karns logo with so many negative elements it's sad.
