Your name is your most valuable capital. Your reputation should always come first, before the money.

This powerful, and most truthful, quote comes from an interview of Giorgio DeLuca of the famous New York Grocer, Dean & DeLuca. The interview traverses the ins and outs of building the brand from 1977 to present day. Superb read and full of valuable insights.

Read it at The Brander »

Well, not so much a restaurant as it is a catering company, but it’s the same vein with the same focus: Food. The guys over at Matchstic Branding did an excellent job developing this company’s new brand and event to go to market. The challenge in their words:

Develop a brand identity for a newly acquired catering business in Atlanta. The Atlanta catering market is highly competitive and requires strategic positioning to gain market share.

The solution in their words:

For A Divine Event we positioned the brand as “a passionate love affair with food.” A truly heavenly event torn between divine creation and a devilish desires. The identity suggests the pinnacle of all temptation, the forbidden fruit, the apple. The style accentuates the elegance and beauty by which
A Divine Event is characterized.

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Martin Oberhaueser, through Mutabor Design brings us Beisser. Here’s the run down:

Beisser GmbH & Co. Kg is a traditional company with a reputation for the finest meat products in Hamburg. For over 175 years, the family-owned business has stood for outstanding quality. At Beisser, tradition and innovation go hand in hand.

This combined approach is reflected in the overall brand appearance. Tradition is reinterpreted in an authentic and original way and thus reflects the basic values of the brand. Stationery, packaging range and shop design have been completely redesigned to create a new market presence.

The full set of icons really pulls this branding out from the masses. The strong color palate of red and deep grays creates a strong identity that doesn’t need gimmicks to stand out. Simply great design here.

The project itself is quite extensive.

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Bacon and Vodka combine in a love affair of wonder.

It’s the question that probably burns in your mind every morning. What’s up with Bacon? Why is it so yummy? I mean, it’s the candy of the meat world and just thinking of it makes me want more. I know my buddy Adam Broitman, from AMediaCirc.us, always does. Well, this morning I have for you an update on Bacon.

The all new, bacon flavored vodka, BAKON!

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