I love the design and branding for Hula Girl Foodtruck. It’s fun. It’s islandy. Slightly expected, but well executed. The colors are just dead on and the entire vibe adds a flair that gets attention.  Seth Design handled this one. I’m loving the design work on these food trucks, even featured one in my book Fire It Up: Building Restaurant Brands that Blaze.

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Saba foodstore’s brand is a coupling of natural paper and materials with bright magenta pop. It’s vibrant without being too bright and stark. It’s natural without being boring. Designed by Creative Inc.

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John Turner designed up this lovely restaurant brand identity for PARISH here in Atlanta. It’s a nostalgic angle using classic design styles to make the identity rustic and homey. Earth tones seal the deal with little accoutrements that support and build the brand.

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Ptarmak brings us another great branding effort for the natural/organic foods line, Kashi. This one jumps because of it’s use of differing hues of green, designed in a new/interesting way. The designs get attention and the brand is not only supported, it’s uplifted by the work.

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Food Trucks are still going strong, but they’re much more difficult to startup than one may think. Despite traversing legalities with city ordinances, they seem to still be pushing the boundaries of food on the move, as well as brand identity design.

This food truck is called Rare Game and it was branded by Ms. Alex Yeske. Love the packaging and the out of home ad that uses the logo’s main feature quite creatively.

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Allison Newhouse (while at Duffy & Partners) designed this small brand identity package for Cruet & Whisk. Not necessarily a restaurant, but a gourmet meals concept. She describes it as “a place that allows people to prepare gourmet, family meals in advance in a warm and welcoming environment”

The  image is inviting, warm, and free flowing. The color palate is soft and approachable. The strong, clear typography mixes well into the design without being lost. Love the little toothpick filled matchboxes.

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Again, not necessarily a restaurant, but food related nonetheless. The branding and packaging design for Burgen, all natural bread, nails the target dead on. The golden colors bring forth imagery of grain and natural ingredients that stand out on a shelf. Designed by Ziggurat Brands, they have this to say:

Burgen bread looked like you needed a prescription from you doctor to buy it. Worthy and dull, it was ‘healthy’ in the sense that if it’s painful it must be doing you good. Truth be told, it’s really delicious and by giving it vitality, highlighting flavour and revealing how it harnesses the power of natural ingredients, we made it look both mouth-watering and good for you…

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Food trucks are taking off and they’ve come a long way from your run off the mill dumpster on wheels. Now you can get a gourmet meal right out of these babies. I just wanted to show off some pretty rad looking truck concepts in this post, so here you go!

Food Trucks offer an amazing opportunity to blend branding, vehicle graphics and design. Will the ability to fully wrap a truck (or converted postal truck in some cases) the options are limitless. These mobile culinary wonders have designs that range from janky to luxury, illustrative to typographic, vibrant to subdued and run the gamut of everything in between.

NOTE: If you are the photographer of any of these images, or the designer of any of these trucks please comment with your information. It’s easier that way. If you’re pissed that I used a photo without permission … let me know and I’ll stop the free publicity for you.

Couldn’t resist putting in my favorite truck. It’s also featured in my upcoming book, Fire It Up: Building Restaurant Brands That Blaze.

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I wish I had more photos of this one, but here it is nonetheless. El Amigo Meat Market’s brand identity was designed by Imagineria. The logo is an awesome display of retro-style sign design with a graphic illustration of El Amigo himself (I think.) I love the rough, earthy textures in combination with the bright and dark reds, obviously derived from the cuts of meat.

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Let’s go upscale this morning! This is an brand identity for ALTO, an upscale Italian restaurant experience in NY. The logo is quite interesting as it uses the shaded space instead of the flat surface to give it a 3-d effect. The rest of the identity is simple and clean. United is the brains behind this one.

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