Interactive branding, marketing and advertising blog

Printing in Blood

Yeah. No joke. We’ve been pretty attached to our work. Me, personally, I feel a special connection to just about everything I design. I put my soul into my work, but never have I ever thought to put an actual piece of myself into it. Not like Ruud Linssen did when he printed his book in his own blood.

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Biodegradable Dinnerware by Wasara

These aren’t only eco-friendly, but really well designed. The packaging and actual products are amazing. The website says, “Maru plates by WASARA are single-use, biodegradable and compostable pieces designed to accentuate whatever foods they contain.” Very awesome work.

Maru by Wasara

Good Enough is Rarely Good Enough

One of the things we’ve run across through our interactive branding and marketing experiences is the “just get it done” or “make it look nice” attitudes some clients seem to have. To be honest, we’ve had the same attitude towards other services as well. Good enough can be okay when talking about certain things as long as one has a firm grasp on what to expect with regard to results. Good enough will yield mediocre results at best and minimal results most of the time.

So, why shoot for good enough when “great” is just around the bend?

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Vigor Launches Aroogas.com

After months of design and development we finally launched the website for central, PA’s sport bar gods, Aroogas! The site features a robust content management system, VIM, with modules spanning ecommerce, blog, events listings and so much more.

Check out the site at www.aroogas.com

Become Completely Mobile

Mobility means being able to work anywhere, anytime. Wireless has freed us from the confines of the office cubicle. However, we still don’t have the comforts of the office. Like a chair. Or a mouse pad…. Until now.

Introducing OpenAire, a product that has us in awe. It’s a laptop carrying case that tranforms into a worksurface and a chair on the spot.

It's a bird! It's a plane! No, it's super frickin' awesome!

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Datum literature brainstorming

Redesigning the datum literature

Cleverness is only considered cheating to the losers

Good design isn’t about what’s “prettier” or what’s more appealing.  Sometimes design is tactical. Sometimes design is born of strategy rather than execution (graphic designers everywhere just rolled their eyes).

Take it from this kid who came up with a kick-ass strategy that satisfied a simple, practical problem with the most elegant and simple solution in the world. What might have been otherwise obvious to most hockey players, this kid contemplated how design played a role in his situation, then used that very principle to defeat a simple problem by the same means. Read the rest of this entry »

Design your way out of a downturn – Design Council

This Design Council article may be based on facts from the UK, but business is business is business no matter what your geographic location may be. Cold, hard facts are delivered via case studies in this article. Pretty hard to argue: DESIGN YOUR WAY OUT OF DOWNTURN

Great tea packaging at Barnes & Noble

Great packaging seen at B&N. Love the subtle flourishes and limited color palette.