You have to love innovation in design of everyday items, like Chips! Instead of a loud, crinkling bag, this chips container turns into a bowl. It easily folds up to lock freshness in and it’s quite the design charm. This little gem was designed by the Icelandic design studio: Björg í Bú.

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What I love most about the Bear Naked product line, besides the name, is that it’s not so over-the-top tree hugging hippy. It’s raw. It’s earthy. It’s relevant. It’s the kind of brand I can get into because it has some attitude in its hippiness. That’s okay with me. I love the color palate and the delivery of the brand through its verbiage/copy to the graphic elements that create the overall Vibe. The people at Ptarmak did another great job here.

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Product and service line extension happens in brands of all ages from new to old. Extending offerings of a company isn’t a bad thing, if it’s done with branding as a core focus.

Organic chip producers shines the light on the unhealthy nature of chips.

Companies like Proctor & Gamble and Unilever are the leaders of line extension. P&G usually gets it right when it comes to branding new products properly, but they too fall into some typical traps. One such trap is leveraging a current brand name to quickly build trust in a new product that exists in the same vertical, but has different pros to tout. (more…)