Restaurant branding, marketing and other notes on various design topics » build brands http://blog.vigorbranding.com A restaurant branding blog done with Vigor™ Wed, 08 Feb 2012 20:22:08 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Driving word of mouth traffic http://blog.vigorbranding.com/2009/06/driving-word-of-mouth-traffic/ http://blog.vigorbranding.com/2009/06/driving-word-of-mouth-traffic/#comments Tue, 16 Jun 2009 13:12:55 +0000 Joseph Szala http://blog.vigorbranding.com/?p=170 Everybody wants more word of mouth business for their company. It’s a need and want that supersedes the B2B and B2C specific interests. However, there is no magic bullet that builds more word of mouth beyond wowing your current customers. Until Blabberbug.com was launched.

Blabberbug.com is a web tool that helps you drive word of mouth via viral coupons. Arooga’s, a sports bar and grille house in Harrisburg, has been leveraging Blabberbug with much success. In fact, in 30 days they saw over 30 people send coupons to over 90 other friends. That’s 120 people all with a coupon in hand ready to come to one of Arooga’s locations. So, how did they do it?

1. They signed up for an account on Blabberbug and set their monthly budget, coupons and store information.

2. They started posting a link at the bottom of their marketing email blasts.

3. They also promoted it throughout their locations on digital screens.

4. Informed the staff of the coupons so there was no confusion.

Now Arooga’s has more traffic from Blabberbug than they’ve gotten with any other media. The best part is, it only cost them a fraction of what other medias cost. Want to know more? Call us!

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