Redesigning the datum literature

Revamped for a new coach and new mentality, the Oakland Raiders.

So, my personal favorite NFL has hired their coach. I’m happy to say it’s the coach made interim during the season, Tom Cable. Congrats to Tom and I hope we see more of the team we saw near the end of the season. Steelers fans feel free to thank the Oakland Raiders for your gateway to the superbowl.

As a gift to my favorite team, I have taken some free time to redesign their horrible logo. Jason, the other half of Vigor and illustrator extraordinaire, helped form this new logo into it’s true badassness. (more…)

Good design isn’t about what’s “prettier” or what’s more appealing.  Sometimes design is tactical. Sometimes design is born of strategy rather than execution (graphic designers everywhere just rolled their eyes).

Take it from this kid who came up with a kick-ass strategy that satisfied a simple, practical problem with the most elegant and simple solution in the world. What might have been otherwise obvious to most hockey players, this kid contemplated how design played a role in his situation, then used that very principle to defeat a simple problem by the same means. (more…)

Fish no longer, they are now Sea Kittens!

What a sad day it is when an organization attempts to further guilt the public with a horrible “rebrand” of fish. Yes, Fish. Like the little things in our seas, oceans and lakes. Rebrand them. Fish have a brand?

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Karns is a Harrisburg area food store that has been known for its selection of choice cut meats for decades. Everyone knows Karns for its meat selection. Their brand is solid. Their brand communication, especially identity falls incredibly short. Frankly, it’s garbage.

Karns logo with so many negative elements it's sad.

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Unless you have lived in a cave, the term “green” has entered your life in some way. From building to products and even into lifestyle, the term green is on the tips of the tongues of the masses. Both consumer and commercial arenas are buzzing about green living so much so that “green” has gone from an attention getting term, to just another ineffective marketing tactic.

Green thoughts are creating green static.

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Extending your brand’s product or service line seems like a no brainer. More products/services means more income, right? Wrong.

Extending a brand without a strategy can create complete confusion.

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Product and service line extension happens in brands of all ages from new to old. Extending offerings of a company isn’t a bad thing, if it’s done with branding as a core focus.

Organic chip producers shines the light on the unhealthy nature of chips.

Companies like Proctor & Gamble and Unilever are the leaders of line extension. P&G usually gets it right when it comes to branding new products properly, but they too fall into some typical traps. One such trap is leveraging a current brand name to quickly build trust in a new product that exists in the same vertical, but has different pros to tout. (more…)