This is just phenomenal. Even though it’s decades ago, the arguments for a new, strong brand identity and image remain the same. Saul Bass makes it impossible to say no to a change in logo for a company who feels they have too much equity to change. It’s a bit long, but super interesting. Thanks to Brand New for the tip.

The brand identity design for Mooyah Burgers & Fries (by Utility) is simple and to the point. It’s marked by strong red and white (like Arby’s) with a graphic of a burger as the logo’s defining characteristic. I love the name. It’s play on the colloquialism “Booyah” and a little onomatopoeia with the word “moo.” The crisp identity keeps things simple and straightforward just like Mooyah’s offering. Well done.

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I’ve worked with many clients in an outside of the restaurant industry. One thing that i’ve noticed is that the term “branding” gets thrown around more than a baseball without much understanding for what “branding” really entails. The fact is, it’s not about redesigning your logo. That’s not even the beginning, the end or the majority of what happens.

I had a client who’s restaurant was failing. When I say “failing,” I mean six figures failing and the year wasn’t even over. Their response to this failure was to rearrange the current menu, up the pricing, load it up with a bunch of new dishes and put it in front of an unsuspecting customer. The true failure here was not seeing the root of the problems: weak concept from start to finish; including the brand identity. They weren’t SERIOUS about their restaurant’s brand and what it meant. Heck, they didn’t even know what their restaurant’s brand was/is!

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Taverna Aventine restaurant’s brand was designed by Markatos Moore. The brand is classic in style with a touch of modern. Post production techniques and the use of white ink on natural paper stock makes the printed elements just jump off the page.

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This is a smaller brand identity designed by Minou Sinios for the Delphine Eatery & Bar. I’m highlighting this because it shows that even a little bit of design and color can make a brand pop. The strong typography communicates well and the color is unexpected, but well received.

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Lick Yoghurt is a lovely, small brand for a shop in the UK. It’s “fluffy” and bright. The interior is well done, especially the lighting. Designed by Freshwest

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Sussner Design brings us this lovely, extensive restaurant brand identity for Pardon My French Bakery/Café. This one is more ornate than some others i’ve posted, but it’s so well done and so extensive it begs to be showcased. The most important thing about this showcase is the brand guidelines book. A lot of its contents are shown and it gives you a good idea of what should be in one. Beyond that book, you can see how all the other elements are played out and designed to be cohesive and build the overall brand one piece at a time.

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I’ve admired this identity for years now. It’s quaint, subtle, but powerful in it’s confidence. The warm colors convey the warmth of eating a delicious, fresh, gooey cookie. Makes my mouth water. The mini cooper treatment is just awesome. Fine work from Steven Jockisch while at Spunk Design Machine.

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This one hit das interwebs pretty hard today and with good reason. Studio MLPS designed up a fantastic brand and package design for this new upscale maple syrup product. From the logo to the graphic treatments the entire package is thought through and well designed. You can take a peek into their process and design steps at their blog.

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This bold identity was designed by Claret Serrahima AKA Cla-se. Strong black and white, high contrast, and bold typography is used to make a statement. Raw materials are used to give the brand depth and texture. It’s simple, but poignant. I especially love the signage.

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