Interactive branding, marketing and advertising blog

Ask Your Customers – Internet Marketing

Looking for a new idea or anything to help get your business booming? Well who better to ask then the people who already know you so well. The only ones that can make a difference and increase your companies word of mouth are the ones already engaged with your brand. They know what they like and they know what they don’t like about your brand and it’s up to you to figure out how to utilize this knowledge.

Facebook, Twitter, Linkedin, and even email marketing can be very effective with the right steps taken. Too many companies today join facebook and update their followers with the information that most of them are already aware of because they do “like” you’re brand. If you really want to gain some ROI on your time invested in social media, it is best to ask your loyal consumers what they would like and build up a majority of input that can be realistically met. When you see through with the requests of your consumers it builds a strong loyalty to your brand making your consumers more inclined to spread the word about your brand and the new changes put forth. Just remember. Facebook isn’t going to help your company, but rather help you get in touch with the people that can.

By: Mark G. Valente | Online Marketing Director | @MarkwithMWL | Vigor Interactive Branding

New Restaurant Branding & Nonprofit Branding Case Studies

We’ve updated our portfolio with two new case studies. One is for Gas Station Kitchen + Bar and the other for Project StoryKeeper. Check them out!

40 Personal Branding Quotes: By Dan Schawbel

These 40 quotes act as a great insiration to build your personal branding focus. Put into a company perspective, you can also find some usefulness for focussing your business brand as well. Enjoy and don’t forget to check out Dan’s site. Personal Branding Blog

1. “Brand yourself for the career you want, not the job you have.”
2. “By focusing entirely on your personal brand, you become unemployable.”
3. “Create your own career, instead of letting your company do it for you.”
4. “If you want to be known for everything, you’ll be known for nothing.”
5. “When you have passion, expertise and a support system, you can do anything!”
6. “Make your life one giant networking event.”
7. “You have to be as committed to your personal brand as you are to your husband or wife.”
8. “Just like content is king on the internet, your experience is king when it comes to getting a job.”
9. “In order to succeed in the new world of work you MUST become the commander of your career.”
10. “Be the real you because everyone else is taken and replicas don’t sell for as much.” Read the rest of this entry »

Good Enough is Rarely Good Enough

One of the things we’ve run across through our interactive branding and marketing experiences is the “just get it done” or “make it look nice” attitudes some clients seem to have. To be honest, we’ve had the same attitude towards other services as well. Good enough can be okay when talking about certain things as long as one has a firm grasp on what to expect with regard to results. Good enough will yield mediocre results at best and minimal results most of the time.

So, why shoot for good enough when “great” is just around the bend?

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Commissioned Social Graffiti – A Truly Interactive Brand

Interactivity is based in interaction. I think a lot of us forget what it means when we use it day to day to describe our services or our everyday life. Interactivity is meant to stimulate and engage. It’s meant to cause action. This action could be a purchase, showing up at an event, or it could be commissioning a graffitied message on the Palestinian wall. That is what SendAMessage.nl is doing.

Pay a little cash, type in a message, and a rebellious Palestinian will spray paint that message on the wall. That’s bringing interactivity to an all new level.

Some messages are trivial, a lot are socially charged. Checkout the site: http://sendamessage.nl/

Mobile Marketing for Restaurants & Local Businesses

A lot of new and emerging medias seem to perplex local businesses who’s reach doesn’t span more than a 50 mile radius. A lot of the time it seems like these types of media are out of reach and too expensive. Unlike other medias of old, like TV and Radio, newer medias were built on the local business, small geographical targetting mind frame and budget. Mobile marketing IS in your reach and it IS effective. Here are some tips for using it in your campaigns. Read the rest of this entry »

Branding Lesson #1: Don’t wake the sleeping tiger

One thing this world creates naturally is competition. It’s natural and healthy albeit scary and stressful. At first glance, who wants competition? You’d love to own it all, right? Well, that’s just not going to happen, and that is okay. One of the hardest habits to break is to try to take everything for yourself in business. Not only is it poor practice in life, it’s even poorer practice in business. Competition creates awareness and awareness creates patronage. Patrons can be broken into their own unique interest groups and therein lies the framework for branding. Read the rest of this entry »

How Graphics Increase Conversions On Salespages

At Vigor, we subscribe to a number of newsletters and information worth sharing with the crowd. Once such newsletter is Psychotactics, an email newsletter focused on business ideas and advise. This morning’s edition was perfect for sharing as it adds another note about how people interact and react to advertising, internet and other marketing forms. Enjoy.

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Driving word of mouth traffic

Everybody wants more word of mouth business for their company. It’s a need and want that supersedes the B2B and B2C specific interests. However, there is no magic bullet that builds more word of mouth beyond wowing your current customers. Until Blabberbug.com was launched. Read the rest of this entry »

What’s new in Bacon?

Bacon and Vodka combine in a love affair of wonder.

It’s the question that probably burns in your mind every morning. What’s up with Bacon? Why is it so yummy? I mean, it’s the candy of the meat world and just thinking of it makes me want more. I know my buddy Adam Broitman, from AMediaCirc.us, always does. Well, this morning I have for you an update on Bacon.

The all new, bacon flavored vodka, BAKON!

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