Here’s the long and the short of it: Be who you are and don’t stray. Own your brand. Own it 110% all the time. We say this all the time to clients in the restaurant industry. Define your brand promise then stick to it. Don’t waste time with ideas that don’t reinforce the brand.

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The latest book by Guy Kawasaki: Reality Check

I just finished up the latest book by Guy Kawasaki, Reality Check. It was absolutely amazing which is to be expected from a person like Guy.

What I loved most about the book is its format. It’s one of those reads that allows for a busy schedule. Each chapter is to the point and devoid of bull shiitake, as he would say.

The book is a collection of Guy’s articles from over the years organized by topic. Together they are presented as what I would consider a must-have for any person in business. Not just business owners or entrepreneurs, but anyone operating and working in the corporate world. (more…)

Extending your brand’s product or service line seems like a no brainer. More products/services means more income, right? Wrong.

Extending a brand without a strategy can create complete confusion.

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