Where do designers get their great ideas? All over the place. It could be a random daydream while riding in the car (like the one I had while designing the Jackie Blue Restaurant brand), or it could be through endless sketching and exploration (like I did for the Mark Garrison Salon brand). No matter where a designer’s get their great ideas, we all salivate and covet each others’ work. I’m no different and have my own list of websites I go to when I’m looking to quench my thirst for beautiful design. So, I decided to list them here for everyone to view.
We’ve updated our portfolio with two new case studies. One is for Gas Station Kitchen + Bar and the other for Project StoryKeeper. Check them out!
One of the things we’ve run across through our interactive branding and marketing experiences is the “just get it done” or “make it look nice” attitudes some clients seem to have. To be honest, we’ve had the same attitude towards other services as well. Good enough can be okay when talking about certain things as long as one has a firm grasp on what to expect with regard to results. Good enough will yield mediocre results at best and minimal results most of the time.
So, why shoot for good enough when “great” is just around the bend?
Unless you have lived in a cave, the term “green” has entered your life in some way. From building to products and even into lifestyle, the term green is on the tips of the tongues of the masses. Both consumer and commercial arenas are buzzing about green living so much so that “green” has gone from an attention getting term, to just another ineffective marketing tactic.

Green thoughts are creating green static.
Extending your brand’s product or service line seems like a no brainer. More products/services means more income, right? Wrong.

Extending a brand without a strategy can create complete confusion.

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