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Posts Tagged ‘bank branding’

22

Jun

World’s Most Inconvenient Bank

Posted by Joseph Szala on June 22nd, 2009 // 7 Comments »

Commerce Bank, a regional bank that started over 10 years ago, has recently merged with another bank and changed its name accordingly. This is standard practice for banks especially in this economic climate. Merging and acquiring shouldn’t be that jarring but it does pose a lot of holes where important things can fall through. The opportunity is there to beef up customer service and quality assurance, brace for impact and WOW current customers. This is not something Commerce/Metro Bank is doing right now.

Not-so amazing service is killing Metro Bank.
Not-so amazing service is killing Metro Bank.

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