This nods back to when gin was made and tubs and Jazz was at its prime. Men were men and women were women. A simpler time when if you got caught sneaking a drink, you’d be arrested. What an amazing study in classic, retro design. The Landing’s marketing and advertising were designed by Jamie Stolarski. In his words:

Playing loud Dixieland since 1963, The Landing is one of the oldest jazz clubs in the US and a San Antonio institution. I used to go to the Riverwalk to hear Jim Cullum and his band with my grandfather when I was still in short pants. I had the good fortune to get to update the brand when the club changed owners recently.

We are, obviously, approached constantly by potential clients looking to build their business. One thing we come across frequently is the notion that one or two things will create the desired effect. It’s hard to change people’s minds when they are dead set on a belief, but I have to wonder where this notion is derived. (more…)

Everybody wants more word of mouth business for their company. It’s a need and want that supersedes the B2B and B2C specific interests. However, there is no magic bullet that builds more word of mouth beyond wowing your current customers. Until Blabberbug.com was launched. (more…)

The new RedHouse furniture TV spot. It’s poorly produced much like a car lot advertisement, but that’s not what bugs us. What’s bugging us is the poor delivery of what could be made into a more tongue-in-cheek approach to the subject of racial segregation. The music is a bit catchy, but the “actors” do such a poor job of delivering the script. This was a missed opportunity to say the least.

You have heard mantra-like quotes like “less is more” and “KISS, keep it simple, stupid.” You probably have even agreed with them. But when the time comes to review and approve a advertisement for your restaurant or other company, these tried and true guidelines are thrown out the window for a tome of information.
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