13
Jan
Agency Myth #001: Branding is an identity redesign
Posted by Joseph Szala on January 13th, 2009 // 1 Comment »
In one phrase, most agencies don’t even understand what branding is, truly. The term “branding” has become so generic that most immediately think it is the design of a logo. As if a logo redesign is going single-handedly increase revenue and solve every problem in a company.
