The Guiness On Tap poster/flier is just amazingly done. Subtle, witty, and makes an impact. It gets that smirk from people who interact with it. Mahony & Sons has a very traditional and semi-nautical feel about it. It’s classic and warm. Reminds you of a true old-fashioned public house. Designed by Jenn Hicks while at St. Bernadine.
Found this restaurant brand on Art of the Menu. Designed by Mistress. The Gladstone’s restaurant logo nods at the Hollywood sign’s typography then builds from there with fun use of type and graphic shape to create a unique identity for the restaurant. I love the bright yellows mixed with cyan blues then supported with black. The secondary logo places Gladstone’s geographically in a map format using the type, once again, in a unique way. Very well done.
The branding for Pop Noodle, a noodle bar and restaurant, more than “pops.” With one large seal-like burst in bright red with strong, white letters spelling “POP.” It’s hard to not notice. I especially like the way the “O” in “POP” is actually set slightly larger then the two “P” letterforms. This gives the composition a true visual POP. Designed by Creative, Inc.
Figured I’d make today all about big red “K” logos. This one is for Karaway by ICO Design. The “K” insignia is easily identifiable and has enough character to add some life to the simple, sans-serif logotype. The storefront design relies on the natural wood color to establish its image and allowing the deep red of the brand identity to pop. I especially love the tip-on stickers for the bags as an added touch.
The brand identity design for Kongress Bar by DesignLiga is marked by strong nods towards Constructivist design and Russian design style. It’s strong “K” mark is unmistakable in its integration throughout the different touch points pulling the entire concept together. Using classic imagery sets the tone of the bar as a gentleman’s kind of scotch and cigar lounge experience.
The brand identity design for this burger restaurant starts off simple, high-contrast black and white, but quickly develops into full color illustrations to represent the countries of influence in the seasoning and preparation of their burgers. It’s quite dynamic. What I’m liking about this brand development is the same as other startup restaurants: the packaging. So many times restaurants just chintz out on their packaging because it’s an investment, but a restaurant’s packaging is it’s first line of advertising and word of mouth marketing. Sure you “save” some money by not producing bags, cups, packages, etc, but you’re missing out on building brand awareness and word of mouth with every single customer.
Designed by Edge & Barrett
First off, HAPPY NEW YEAR! So excited for an amazing 2012 besides the fabled “end of the world” potentially hitting us in December, this should be a good one. Now, onto some restaurant branding.
Sussner Design starts us off with this delicious brand identity for Carbone’s Pizzeria. Playing off of the traditions and originality of the concept, the brand is driven by a cliche red pattern ala old school Italian restaurant table clothes.
What’s great about this set is the images from their brand book marked below. A restaurant’s brand book is so important for not only defining the brand, but giving the tools to build it and grow it over time making the brand fluid, but guided.
The limited color palette and minimal designs make this brand look fresh, clean and delicious. The name itself makes me laugh a little, but I think it works remembering this is a Japanese location. I like the bright, citrus green used overtop natural textures throughout as it brings a certain flavor to the image. Designed by Commune, Inc.