The brand identity design for Tea & Cake is simplistic, but still incredibly interesting. The characters interact with each other and the typography is soft. It’s approachable. The limited color palette keeps things minimal, but says a lot about the vibe of the brand: simple, soft, delicious. Designed by Build

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Club fliers are usually extremely gaudy and use a typical modern typeface that you’ve seen everywhere else. I came across these fliers/posters for the club Havana and felt they were such a breath of fresh air. They have a strong focal point and message. They aren’t afraid to employ a page hierarchy. They have white space that allows the piece to breathe and communicate. Great work by Face.

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Comprehensive upscale brand for a benefit night by Bell, called La Vittoria (designed by LG2 Boutique.) Personally, I think the use of gold can be often times gaudy and annoying. However, they seem to pull it off well with gold foil stamp accoutrements mixed with strong black and white design elements. This branding package is tied together nicely with every element extending the brand’s vibe.

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This is a smaller brand identity for a bagel shop. It’s a lot of fun though with good use of a two color palette and leveraging the bag material as a third color. The illustrations are fun as they use classic style, in a modern, fun way. Designed by Patrick Macomber of South Yall.

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Saba foodstore’s brand is a coupling of natural paper and materials with bright magenta pop. It’s vibrant without being too bright and stark. It’s natural without being boring. Designed by Creative Inc.

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Taverna Aventine restaurant’s brand was designed by Markatos Moore. The brand is classic in style with a touch of modern. Post production techniques and the use of white ink on natural paper stock makes the printed elements just jump off the page.

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Subplot‘s wicked minimal take on this bar’s brand is excellent. Simple. Clean, but has energy about it. It brings the experience of being there to the materials that represent. The red has so much energy and when overlayed on black and white photography it just hits the “casual and energetic” nail on the head.

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Way to kill convention and shun cliche! This design for an old school pizza shop in New Jersey touts an art deco, mechanical and engineered image; let’s say “stoic.” Strong typography and design. Unforgiving. The only warmth coming from the color palette for the restaurant’s identity and interior. Very industrial and it’s absolutely awesome to look at. Designed by Decoder.

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Guy Kawasaki chimes in on the MUFSO conference (multi-unit food service operator) with how to enchant customers. Simply put, ““The three key points of enchantment: You need to be likeable, trustworthy and [offer] quality. You want the quality of Apple; you want the trustworthiness of [online footwear peddler] Zappos; and you want the likeability of Richard Branson [of Virgin Atlantic Airways], who gets down on his knees and polishes your shoes so you will fly Virgin,” Kawasaki said.

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Kolachy Co restaurant branding by REThink is an exploration into iconography. The logo is simple, strong and memorable. The color palette, inviting. But the logo is extending through icons that support the items on the menu in such a creative way adding a unique design element that sends this brand out of the park. They describe the client as such:

Kolachy Co. is a Vancouver-based grab-and-go food shop. They produce healthy, handmade food at all three of their locations. The restaurants serve delicious handmade breakfasts, lunches, soups and snacks.

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