The branding for Pop Noodle, a noodle bar and restaurant, more than “pops.” With one large seal-like burst in bright red with strong, white letters spelling “POP.” It’s hard to not notice. I especially like the way the “O” in “POP” is actually set slightly larger then the two “P” letterforms. This gives the composition a true visual POP. Designed by Creative, Inc.

(more…)

Figured I’d make today all about big red “K” logos. This one is for Karaway by ICO Design. The “K” insignia is easily identifiable and has enough character to add some life to the simple, sans-serif logotype. The storefront design relies on the natural wood color to establish its image and allowing the deep red of the brand identity to pop. I especially love the tip-on stickers for the bags as an added touch.

(more…)

The brand identity design for Kongress Bar by DesignLiga is marked by strong nods towards Constructivist design and Russian design style. It’s strong “K” mark is unmistakable in its integration throughout the different touch points pulling the entire concept together. Using classic imagery sets the tone of the bar as a gentleman’s kind of scotch and cigar lounge experience.

(more…)

The brand identity design for this burger restaurant starts off simple, high-contrast black and white, but quickly develops into full color illustrations to represent the countries of influence in the seasoning and preparation of their burgers. It’s quite dynamic. What I’m liking about this brand development is the same as other startup restaurants: the packaging. So many times restaurants just chintz out on their packaging because it’s an investment, but a restaurant’s packaging is it’s first line of advertising and word of mouth marketing. Sure you “save” some money by not producing bags, cups, packages, etc, but you’re missing out on building brand awareness and word of mouth with every single customer.

Designed by Edge & Barrett

(more…)

First off, HAPPY NEW YEAR! So excited for an amazing 2012 besides the fabled “end of the world” potentially hitting us in December, this should be a good one. Now, onto some restaurant branding.

Sussner Design starts us off with this delicious brand identity for Carbone’s Pizzeria. Playing off of the traditions and originality of the concept, the brand is driven by a cliche red pattern ala old school Italian restaurant table clothes.

What’s great about this set is the images from their brand book marked below. A restaurant’s brand book is so important for not only defining the brand, but giving the tools to build it and grow it over time making the brand fluid, but guided.

(more…)

The limited color palette and minimal designs make this brand look fresh, clean and delicious. The name itself makes me laugh a little, but I think it works remembering this is a Japanese location. I like the bright, citrus green used overtop natural textures throughout as it brings a certain flavor to the image. Designed by Commune, Inc.

(more…)

Simple typography and illustrations build the foundations of this brand. Leveraging the little used yellow color, Capital Kitchen is clean without being sterile and reserved without losing it’s “homey” feel. Designed by Cornwell.

(more…)

This is an awesome delivery of modern simplistic design. It hints at constructivism without the negative communist connotations. It stands out. It pops. The branding for Reed Espresso Bar is just well executed from start to finish. Designed by Anna Geslev

(more…)

Hand rendered typography and hand painted illustrations mark this restaurant’s brand by Ben Dalrymple. Vamonos, a seafood and tapas bar, harkens back to that small shack on the beach serving today’s freshest catch. It has a “homemade” and Do-It-Yourself style which, for seafood, seems dead on. Fresh, clean, quick and delicious.

(more…)

The brand identity for Akasha is an exercise in simplicity. The defining “A” mark speaks so loudly on it’s own and is so recognizable, there isn’t much need for more “design” around it. The menu covers are excellently hand made and interesting. I do think the brand could grow a little more instead of relying so heavily on just the “A” form, but it works well so why change it? Designed by Brand Envy

(more…)