Interactive branding, marketing and advertising blog

What is Black & White and Red All Over?

The new RedHouse furniture TV spot. It’s poorly produced much like a car lot advertisement, but that’s not what bugs us. What’s bugging us is the poor delivery of what could be made into a more tongue-in-cheek approach to the subject of racial segregation. The music is a bit catchy, but the “actors” do such a poor job of delivering the script. This was a missed opportunity to say the least.

Painting a better picture

When I first came across Fang Ling Lee’s work here in Harrisburg I was immediately enamored. I loved the smooth strokes mixed with interpretive elements. So, we reached out and came to an agreement to redesign her lackluster website. Yesterday Vigor launched Ling’s website at www.fanglinglee.com.

The new site features content completely maintained and edited via our proprietary content management system, VIM. With dynamic galleries, events listing and links to ecommerce, Ling’s artwork is finally displayed in all it’s glory. Enjoy.

Gallery features thumbnails, preview and large images all run from a Content Management System.

Vendor / Client Relationship

Some may call me crazy for posting this, but I just could not let it go. It’s too funny and hits way to close to home.

Considerations for Content Management

Website content management systems have grown from a luxury often used by only large corporations into a necessity that is borderling irresponsible NOT to have on a company’s website. Being able to manage one’s own content reduces the amount of money needed to keep information fresh and up-to-date. Fresh information spawns continued readership, repeat visitors, new vistors, higher search results and inevitably…new business.

Despite the need for content management, a lot of misconceptions have arisen over the years with regard to what can and cannot be done (not to mention how much it should cost.) So, we’ve decided to shed some light on the facts surrounding content management systems. Whether you are using an opensource God like Wordpress, or using a proprietary system like Vigor’s VIM, the following hold true. Read the rest of this entry »

Our lil Burg Makes it Big

Forbes.com released as study setting Harrisburg, PA as number 12 in America’s top places to live. We’re so proud of our little Burg.

http://www.forbes.com/2009/04/01/cities-city-ten-lifestyle-real-estate-livable-cities_slide_5.html

Arooga’s Chooses Vigor

Arooga’s Sports Bar & Grille has chosen Vigor, a restaurant branding firm to handle all marketing, interactive, advertising and branding initiatives for their three, and growing, locations. Be on the lookout for a new website in the coming month!

What’s new in Bacon?

Bacon and Vodka combine in a love affair of wonder.

It’s the question that probably burns in your mind every morning. What’s up with Bacon? Why is it so yummy? I mean, it’s the candy of the meat world and just thinking of it makes me want more. I know my buddy Adam Broitman, from AMediaCirc.us, always does. Well, this morning I have for you an update on Bacon.

The all new, bacon flavored vodka, BAKON!

Read the rest of this entry »

Quiznos + Playboy = Horrible advertising

There’s nothing like watching to scantily clad women hog down a disgusting sub. Or wait… isn’t that repulsive and completely degrading and , well, a train wreck? Yes. Yes it is. No. No this isn’t a good idea for your restaurant brand.

Use Your Imagination and Let Them Use Theirs

You have heard mantra-like quotes like “less is more” and “KISS, keep it simple, stupid.” You probably have even agreed with them. But when the time comes to review and approve a advertisement for your restaurant or other company, these tried and true guidelines are thrown out the window for a tome of information.
Read the rest of this entry »

Font Fight

I could waste some time talking about how funny this post is, or just let it speak for itself. Have fun.