Cioccolato is a pastry boutique branded by Savvy Studio. The logo itself is set in a slab serif font that creates a meld of contemporary and historic. Strong stripes and clever use of imagery ties the shop together using it’s bright, vibrant color palette. The interiors are fun and vibrant with the centerpiece table featuring a droplet of pouring chocolate. Very fun indeed.

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This is just phenomenal. Even though it’s decades ago, the arguments for a new, strong brand identity and image remain the same. Saul Bass makes it impossible to say no to a change in logo for a company who feels they have too much equity to change. It’s a bit long, but super interesting. Thanks to Brand New for the tip.

Restaurant groups need brands too. They have goals and values that need portrayed through the restaurant group’s many brand touch points. A good brand identity establishes the values visually while giving the Group a sense of notoriety. The branding for Stark Reality Group is retro and approachable with warm, slightly earthy colors and strong, simple typography. The identity immediately establishes legitimacy and demands a certain note of attention in its professionalism. Designed by Rubber.

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The brand identity for Seaward Bakery pulls in colors of the sea with hand drawn typography to make for a wholesome brand that’s approachable. Unfortunately it never saw the light of day, but the work still stands on its own as good design for bakeries and restaurants alike. Designed by Erik Hamline while at Studio on Fire.

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The brand identity for Jaleo, a restaurant experience by José Andrés, features hand drawn, chalkboard like type to set the beginnings of a fun, jovial brand. The brand is seen through with this same vibe throughout the restaurant’s brand touch points from interiors to printed pieces and everything else. The color palette is warm and inviting with fun graphic accoutrements that build on the jovial nature of Jaleo. Designed by Toormax

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How to you let people with handicaps know you’ve thought of them and have made it easy to serve them? Why not market your food with Braille for the blind?

Simple. Clean. Direct. The Living Room Restaurant’s branding is no nonsense and to the point. The typeface is a strong, classic serif type laid out in classic design grid format. Black and white colors make this even stronger with a menu that’s reminiscent of a newspaper. Seems they mean business. Designed by Stag & Hare

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The Guiness On Tap poster/flier is just amazingly done. Subtle, witty, and makes an impact. It gets that smirk from people who interact with it. Mahony & Sons has a very traditional and semi-nautical feel about it. It’s classic and warm. Reminds you of a true old-fashioned public house. Designed by Jenn Hicks while at St. Bernadine.

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The seasonal packaging design for Eat’s takeout containers, food containers and various other accoutrements scream “Spring.” Driven by strong, thick typography, the messages are clear and vibrant. It says “fresh.” Designed by Pentagram.

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Found this restaurant brand on Art of the Menu. Designed by Mistress. The Gladstone’s restaurant logo nods at the Hollywood sign’s typography then builds from there with fun use of type and graphic shape to create a unique identity for the restaurant. I love the bright yellows mixed with cyan blues then supported with black. The secondary logo places Gladstone’s geographically in a map format using the type, once again, in a unique way. Very well done.

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