Interactive branding, marketing and advertising blog

Commissioned Social Graffiti – A Truly Interactive Brand

Interactivity is based in interaction. I think a lot of us forget what it means when we use it day to day to describe our services or our everyday life. Interactivity is meant to stimulate and engage. It’s meant to cause action. This action could be a purchase, showing up at an event, or it could be commissioning a graffitied message on the Palestinian wall. That is what SendAMessage.nl is doing.

Pay a little cash, type in a message, and a rebellious Palestinian will spray paint that message on the wall. That’s bringing interactivity to an all new level.

Some messages are trivial, a lot are socially charged. Checkout the site: http://sendamessage.nl/

Become Completely Mobile

Mobility means being able to work anywhere, anytime. Wireless has freed us from the confines of the office cubicle. However, we still don’t have the comforts of the office. Like a chair. Or a mouse pad…. Until now.

Introducing OpenAire, a product that has us in awe. It’s a laptop carrying case that tranforms into a worksurface and a chair on the spot.

It's a bird! It's a plane! No, it's super frickin' awesome!

Read the rest of this entry »

Vendor / Client Relationship

Some may call me crazy for posting this, but I just could not let it go. It’s too funny and hits way to close to home.

Our lil Burg Makes it Big

Forbes.com released as study setting Harrisburg, PA as number 12 in America’s top places to live. We’re so proud of our little Burg.

http://www.forbes.com/2009/04/01/cities-city-ten-lifestyle-real-estate-livable-cities_slide_5.html

Font Fight

I could waste some time talking about how funny this post is, or just let it speak for itself. Have fun.

Datum literature brainstorming

Redesigning the datum literature

PQ Sea Designs doesn’t know email marketing…

This morning brought forward a laughable situation I just had to write about. It involved an invitation to a mixer by a Harrisburg web design firm that was revoked when they discovered Vigor was a competitor. The outcome is hysterical. Read the rest of this entry »

The hut? really

I know shortening words helps with memorability and people have nicknames for brands. These nicknames work because they are made by the true owners of the brand; the consumer. Trying to monopolize on the recognition is a tactic easily seen through. People love to buy. They hate to be sold to.

Cleverness is only considered cheating to the losers

Good design isn’t about what’s “prettier” or what’s more appealing.  Sometimes design is tactical. Sometimes design is born of strategy rather than execution (graphic designers everywhere just rolled their eyes).

Take it from this kid who came up with a kick-ass strategy that satisfied a simple, practical problem with the most elegant and simple solution in the world. What might have been otherwise obvious to most hockey players, this kid contemplated how design played a role in his situation, then used that very principle to defeat a simple problem by the same means. Read the rest of this entry »

Great tea packaging at Barnes & Noble

Great packaging seen at B&N. Love the subtle flourishes and limited color palette.