22
Jul
Posted by Tom on July 22nd, 2009 // No Comments »
Mobile advertising is like the beginning of a relationship. First you make an offer then they accept your offer. Then they ask for more offers and then you give it to them. Before you know it your offers are making you two exclusive. They are waiting for your offer before they make other plans. Your offers are so enticing they won’t make any other plans. Now that is loyalty!
20
Jul
Posted by Tom on July 20th, 2009 // No Comments »
According to mobile research firm M:Metrics, 49% of American mobile phone users actively use text messaging, which explains marketers’ interest in text-based campaigns. Last year Ogilvy used text messaging in a test pilot with its then-client, mattress and bed manufacturer Select Comfort. Select Comfort bought ads in local newspapers, which instructed users to send the company an SMS message with their zip code. Select Comfort sent back the nearest store location along with a mobile coupon for $50 off. According to OgilvyOne’s Mandel, seven times more people texted in their responses than those who called in the company’s 1-800 number that was also in the advertisement.
717.412.4802 / info[at]vigorbranding.com / © 2010 Vigor. All rights reserved.
