Interactive branding, marketing and advertising blog

What is the right email marketing service for you?

Every business should be engaging in some form of email marketing or another. Whether frequent or infrequent, staying in front of your customers is marketing 101. There are hundreds of email marketing service providers out there and that can be overwhelming. Who do you use? What’s a good deal? What features should they provide? Let’s dig a little deeper as we outline what the right ESP is for your restaurant and/or company.

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One Magic Media Bullet? No such thing!

We are, obviously, approached constantly by potential clients looking to build their business. One thing we come across frequently is the notion that one or two things will create the desired effect. It’s hard to change people’s minds when they are dead set on a belief, but I have to wonder where this notion is derived. Read the rest of this entry »

Good Enough is Rarely Good Enough

One of the things we’ve run across through our interactive branding and marketing experiences is the “just get it done” or “make it look nice” attitudes some clients seem to have. To be honest, we’ve had the same attitude towards other services as well. Good enough can be okay when talking about certain things as long as one has a firm grasp on what to expect with regard to results. Good enough will yield mediocre results at best and minimal results most of the time.

So, why shoot for good enough when “great” is just around the bend?

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New Datum home page and website features

Vigor’s proud to announce some new updates to the Datum Storage Systems website. First we reconstructed the home page to funnel visitors to the appropriate sections. Whether it be a new dealer locator, or highlighted announcements in the flash display area, now visitors can get around a lot easier.

NEW ADDITIONS
- New, optimized home page
- Google Website Search
- Dealer Locator
- Robust forms

Check out the new Datum Storage Systems website »

Social Media has taken over… period

If there are any doubts about social media’s permeation into everyday life, or if anyone doubts its reach, power and effect on brands, well, this video is for you.

Vigor Launches Aroogas.com

After months of design and development we finally launched the website for central, PA’s sport bar gods, Aroogas! The site features a robust content management system, VIM, with modules spanning ecommerce, blog, events listings and so much more.

Check out the site at www.aroogas.com

Announcing BRIO – Vigor’s mobile marketing platform

We’ve been a bit busy launching this bad boy, but we’ve finally put the finishing touches on the website and the marketing materials are at the printer. Announcing, BRIO, Vigor’s mobile marketing platform. A completely do-it-yourself capable mobile marketing application that let’s you create keywords, messages and mass message your list anytime, anywhere. Check out the website at www.blastwithbrio.com and learn more about mobile marketing.

Text is Read!

A survey done for Sprint by Opinion Research Corporation found that with the exception of people age 65 and over, adults respond more quickly to a text message than to a voice message. Those under the age of 30 are four times more likely to respond within minutes to a text message than to a voice mail. Adults 30 and older are twice as likely to respond within minutes to a text message than to a voice message, according to the survey.

Text message Marketing is as Easy as 1, 2, 3

1. It’s Engaging: Text messaging is the most personal way to engage customers and keep them coming back for more. People feel as though they are part of a special club or community. Because customers “opt-in” while they are at the restaurant, the restaurant owners know they are creating a database of customers who want their information.
2. It’s Now: Restaurant owners can create an immediate call to action using text messaging marketing. For example, if Wednesday afternoon from 3:00 to 5:00pm is a slow time, the restaurant can send a text message blast urging customers to come in today between 3:00 and 5:00pm and show the text message for a free sandwich with the purchase of a drink. With the extremely high read rates of text messages and the personal nature, the results can be very good.
3. It’s Happy Returns: Restaurants that are embracing this technology are seeing an incredible return on investment due to the low cost compared with traditional marketing methods.

It’s all about the engagement

Mobile advertising is like the beginning of a relationship. First you make an offer then they accept your offer. Then they ask for more offers and then you give it to them. Before you know it your offers are making you two exclusive. They are waiting for your offer before they make other plans. Your offers are so enticing they won’t make any other plans. Now that is loyalty!