Interactive branding, marketing and advertising blog

3 ways to spot an outdated agency

It’s no news that there are thousands of advertising agencies, design studios, branding firms and so on. If you’re in any kind of business you’ve probably run into a few along the way. Some more impressive than others, but all sounding on their block as loud as they can to sell their bigger and better idea or methodology.

All marketers are liars

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Consumers tend to layer their engagement with brands on social sites

eMarketer’s latest research indicates a layering effect with consumers brand engagement. Social sites have given people a way to experience a brand and stay updated with happenings. However, consumers don’t select just one media. Instead they layer it as shown in the diagram below.

Read the rest of the article at eMarketer.com

Social Media & Online Marketing Musts for Restaurants

The restaurant industry has been notorious for super tight budgets. With the economy taking its toll heavily on the industry, that fact is more apparent than ever. Through hardship comes innovation though and restaurants have tools at their command that are inexpensive and sometimes even free!

“But, what are the right medias for my restaurant?” You may be asking yourself. Here are the musts for EVERY restaurant in no particular order:

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Business & Restaurant Dont’s on Facebook

So we all agree Facebook is as necessary as a website if you’re going to make any kind of traction with online marketing, right? Good. Now that we have that cleared up, let’s talk about some ways NOT to use Facebook for your business.

Facebook has given businesses a way to connect directly to consumers on the consumers’ terms. It’s the epitome of why online marketing works. Facebook’s tools give businesses a way to engage them, bring them in and let them experience their brands. However, they can be used negatively without the restaurant or brand even knowing. Obviously this is detrimental as abusing a consumer’s acceptance of you will result in ejection and a bad reputation to their friends. Not good. So, let’s stave off some common pratfalls by other brands….

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What is the right email marketing service for you?

Every business should be engaging in some form of email marketing or another. Whether frequent or infrequent, staying in front of your customers is marketing 101. There are hundreds of email marketing service providers out there and that can be overwhelming. Who do you use? What’s a good deal? What features should they provide? Let’s dig a little deeper as we outline what the right ESP is for your restaurant and/or company.

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One Magic Media Bullet? No such thing!

We are, obviously, approached constantly by potential clients looking to build their business. One thing we come across frequently is the notion that one or two things will create the desired effect. It’s hard to change people’s minds when they are dead set on a belief, but I have to wonder where this notion is derived. Read the rest of this entry »

Good Enough is Rarely Good Enough

One of the things we’ve run across through our interactive branding and marketing experiences is the “just get it done” or “make it look nice” attitudes some clients seem to have. To be honest, we’ve had the same attitude towards other services as well. Good enough can be okay when talking about certain things as long as one has a firm grasp on what to expect with regard to results. Good enough will yield mediocre results at best and minimal results most of the time.

So, why shoot for good enough when “great” is just around the bend?

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New Datum home page and website features

Vigor’s proud to announce some new updates to the Datum Storage Systems website. First we reconstructed the home page to funnel visitors to the appropriate sections. Whether it be a new dealer locator, or highlighted announcements in the flash display area, now visitors can get around a lot easier.

NEW ADDITIONS
- New, optimized home page
- Google Website Search
- Dealer Locator
- Robust forms

Check out the new Datum Storage Systems website »

Social Media has taken over… period

If there are any doubts about social media’s permeation into everyday life, or if anyone doubts its reach, power and effect on brands, well, this video is for you.

Vigor Launches Aroogas.com

After months of design and development we finally launched the website for central, PA’s sport bar gods, Aroogas! The site features a robust content management system, VIM, with modules spanning ecommerce, blog, events listings and so much more.

Check out the site at www.aroogas.com