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Taco Republic Restaurant Branding
The brand identity design for the restaurant, Taco Republic, boasts a handmade, street-style vibe. With strong reds, yellows, and browns, mixed with handdrawn typographical treatments, the branding captures the temperature and flavor of this tex-mex style taco joint. I love the heraldry in the logo treatment as seen on the shirt and the patch. I’d love to see some takeout packaging here to extend the brand further. Designed by Nosh Creative.
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This entry was written by Joseph Szala, posted on February 21, 2012 at 7:39pm, filed under Restaurant Branding Reviews and tagged ,restaurant branding, restaurant design, taco republic brand identity design, taco republic branding, taco republic design, taco restaurant brand identity, taco restaurant branding, taco restaurant design. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.
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Posted by UNKILTED! at 8:11pm on 02/21/12
Outstanding except for one little detail, which is probably just my designer head being overly picky.
I love both logos, my problem is – there’s no real connection between the two. Either works as a stand alone, but if i see say a menu with the crest, then shirts with the “R”, or vice versa – i start to think – which is the brand?
It looks like one of those “client loves both concepts” situations, which is fine. I’d have kept digging until one or other was chosen, thereby avoiding that little brand confusion.
As always – great find, and great review!
Posted by Joseph Szala at 2:53pm on 02/22/12
I hear you. The correlation would be the typography and the wing element, but I agree it’s too obtuse. Maybe one should be in patch format, t-shirt design only, something secondary.
Posted by Howard Weliver at 4:56pm on 05/08/12
Hey guys,
Just chiming in for some clarification. The “flying TR” was actually developed after the main shield logo as the to-go icon. The to-go icon is only on the to-go menu (pictured with the in-store menu), the back of the work shirts and the to-go bags (not pictured). It also has the same wings/texture that is in the shield logo. I hope that explains things a little better. Cheers.