Posts By Month
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
Latest Comments
- Carlo on Marisposa Pasta Shop Branding
- Howard Weliver on Taco Republic Restaurant Branding
- Village Burger Bar Branding « design practices identity on Village Burger Bar Branding
- Dekalb Market Branding & Experience | Restaurant branding … | Restaurant Business Discussion Board on Dekalb Market Branding & Experience
- Pastis Restaurant Branding | Restaurant branding, marketing and … | Restaurant Business Discussion Board on Pastis Restaurant Branding
Most Popular Posts
- Business & Restaurant Dont’s on Facebook 7 comment(s)
- FourSquare: The New Loyalty Program for Restaurants 6 comment(s)
- Reality Check by Guy Kawasaki 4 comment(s)
- Whoa Mama! New packaging and branding for hair care line 4 comment(s)
- La Boqueria Restaurant & La Manade Deli Branding 4 comment(s)
- Great tea packaging at Barnes & Noble 3 comment(s)
- Taco Republic Restaurant Branding 3 comment(s)
- Mobile Marketing for Restaurants & Local Businesses 2 comment(s)
- Vigor Launches Aroogas.com 2 comment(s)
- Good Enough is Rarely Good Enough 2 comment(s)
Categories
Papaya King Branding & Launch Strategy
Gotta love the racy ads that accompany the Papaya King’s brand. Pushing the rivalry between NY and LA, the advertising and strategy was to be definitively NY for those who love NY hot dogs. Instead of waiting for the location to open, the branding/ad team launched a food truck to promote the opening. This combined with a strong social media approach built buzz and launched the bricks and mortar properly. Bring the food to them! Great strategy and and great work by Mistress.
Similar Posts:
Restaurant Brand Review: Beisser
Lucy’s Fried Chicken Restaurant Branding
The Social Kitchen Pop-up Branding
This entry was written by Joseph Szala, posted on February 6, 2012 at 3:04pm, filed under Restaurant Branding Reviews and tagged ,papaya king advertising, papaya king brand launch, papaya king branding, papaya king design, papaya king launch strategy, papaya king opening strategy, restaurant advertising strategy, restaurant brand strategy, restaurant branding, restaurant launch strategy, restaurant opening strategy. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.
MAKE A COMMENT
twitter
facebook
rss
text
WEBSITE LINKS