Nothing starts off a strong restaurant brand than a strong typeface. Not just a font downloaded from the internet, but a hand-drawn type treatment that has personality. Lucy’s restaurant brand starts off just like that. From that foundation, a personality that’s truly unique is built through t-shirt/swag design, website, menus, and even the signage that pulls from vintage-style neon animated sign design ala Las Vegas. Great work from Pentagram.

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The brand for Felix restaurant is high brow and simplistic. It lets subtle design techniques build the brand so as to not be in-your-face. The design itself stands on its own in a no-nonsense fashion. Great work by Paperview.

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The branding for Nezinscot Farms, by Lindsay Perkins, is campy and fun. It utilizes the earthy, natural textures of the materials to offset and bolster the color palette and hand-rendered typography. Found on The Dieline.

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The brand identity and promotional materials for Cinc Sentits in Barcelona are the epitome of elegant and luxurious. Designed by Zoo Studio, the brand for this restaurant is marked by smooth textures and flowing patterns, offset by natural colors that root it in an earthy vibe. The packaging below envelopes the dessert and is sold through local retailers during the holiday season. In of itself, it pushes the brand further so those who encounter it can immediately understand what Cinc Sentits is all about. Found at The Dieline

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A super rustic, deconstructivist meets western design are some words you’d use to describe the branding for Jake’s Bar by Analogue. The mishmash nature of the typography and illustration make the brand lively and artsy. The menus for Jake’s bar play off of different themes from 80′s to futuristic creating unique personalities and different experiences.

Jakes Bar is a Leeds institution; it’s home to best cocktails in town and Analogue work closely with Jake and his team to maintain and develop the bar’s image and brand. This keeps things looking fresh, customers coming through the door and the competition at bay. The latest incarnation of the cocktail menu has been divided into drinks of the ages, showcasing some of the finest creations from the last 100 years of imbibing.

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Let’s start the week off with something sweet. Fruzen, designed by Johana Paez at 1000 Voltios, is a brand identity for a smoothie joint. Every from the name to the color palette is vibrant, fun and new. The colors are nearly fluorescent which gives this crisp, modern feel. I love the advertising poster designs for how the smoothies make you feel lighter because of their healthy nature. Great work.

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This identity has been making its way across the web this week with good reason. It’s an amazing example of simple, minimalist design with maximum impact. This comprehensive restaurant brand identity design covers all the bases using simple techniques that make an impact. It’s upscale and luxurious. It’s crisp. The typography is solid and poignant. The materials used throughout combined with the simplicity create a calming, elegant effect. It sets the expectations of the food and experience perfectly. Designed by Manual

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Now this is comprehensive. Not just the photo set for the project, but how far they took branding their touch points. T=S Restaurant put their brand identity on every touch point possible. Including the skin of the fish they serve. Simple, poignant and strong, the brand stands on its own and is easily built upon through the restaurant’s interior design elements, printed materials and the other brand touch points a restaurant needs.

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Fun iconography bolstered by a strong black and white color palette makes Rocky Mountain Chocolate Factory an upscale brand with retro/classic vibe. This is just a simple brand identity set, but it sets the stage for further the brand into packaging and other touch points. Designed by Chad Smith.

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The identity and menu design for Kind Bar is high contrast meets strong typography. Red being the driver of the brand, the menus are sleek and easy to read. Designed by Pannett Design. Found on Art of the Menu.

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