The brand identity for the food truck, Curry Up Now, does a fantastic job of creating a vibe and expectation from the get go. With hand drawn typography that mimics the style of the Indian alphabet, patterns, colors and treatments that nod to the culture and an overall brightness, this food truck makes you hungry just looking at it. All touch points are well done and well executed from the food truck’s design to the menu and all things in between. Designed by Design Womb. Pictures by Michelle Edmunds. Found on Art of the Menu.
This entry was written by Joseph Szala, posted on January 20, 2012 at 3:36pm, filed under Restaurant Branding Reviews and tagged ,curry up now brand identity, curry up now branding, curry up now design, curry up now food truck branding, curry up now food truck design, food truck brand identity, food truck brandind, food truck design, food truck wrap. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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