China Poblano Restaurant Branding

The team at Toormix designed another brand for the José Andres family of restaurants.

China Poblano is a mexican and chinese restaurant located in Cosmopolitan Hotel Las Vegas and directed by chef José Andrés. The identity design plays with the iconography of both cultures and we’ve developed different graphics for the restaurant: menus, cards, napkins, stickers, … and some elements of the facade and interior of the restaurant.

What really stands out about this particular design is how they’ve used red and green without feeling like Christmas. It’s always very hard to do this and they’ve built a vibe that stands on its own. Maybe it’s the use of the pattern, maybe it’s the use of the cream color to pull away from pure red and green. Either way, it’s well done and the restaurant’s brand looks like a Jose Andres restaurant without being stale or too similar.

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