The argyle pattern and color palette of Diamond Deli make the brand pop. Combine that with the classic typographical treatments and you have a retro, but fun kind of vibe going on. Solid design all around from Brandon Galosi (No website for him.) Via Design Defined.

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Before you get all excited and click happy. It has nothing to do with me wearing, or not wearing a kilt, skirt or other piece of provocative apparel. Now that that’s out of the way, if you are still interested in reading a lovely interview and article on me, Vigor, and restaurant branding, head on over to UNKILTED and be sure to comment.

Special thanks to Alex at UNKILTED for reaching out and putting it together.

I love the typeface for Gaijin. It looks ethic and foreign without actually being written in a different alphabet. It’s so strong, in fact, that there isn’t much need for a defining mark. The logotype is all that’s necessary to establish this restaurant’s brand.

It’s high class and upscale due to the minimal design elements and color palette. Phenomenal photography sends the brand’s communication home. Very well done by Tsto.

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Amazing murals and classic typography define North Restaurant’s branding and identity. The color palette is a combo of muted blue-grays with deep reds. It’s ultra Italian in style with nods to tradition. Designed by Tunnel Bravo. Thanks to DesignWorkLife for the tip.

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The brand identity for Culinaria is marked by a Tiffany-esque blue/turquoise and a highly illustrative floral bloom. Anchored with thin lines and a sans-serif typeface, it’s a tasteful melding of classic and modern design elements creating a new style all its own. Designed by Jeffrey Immar.

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There’s nothing like a good old-fashioned Salumeria to stir up some creative juices. Olli Salumeria touts a nice meld between classic style and modern design. The illustration that is the centerpiece to the brand is excellent and it changes based on the product. The great thing about the change is that it stays rooted in the brand’s visual vibe despite the illustrative alterations. Very well done. I also dig the way the UPC symbol is handled. A little something extra to send home the attention to details. Designed by Miller

Quite note: We will not be Invigor8ing over the holiday weekend. I know you’re heartbroken, but delve into the archives and pretend we still are. Have a safe holiday!

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Agree Studio is a french design firm and their work for Le Petit Naples, an italian restaurant meaning… well… “Little Naples” is a testament to the power of visual communication. I’m certain most of you reading this speak English. What’s great about design is that despite the language you are still receiving a feeling from the work. In our fast paced world, not many people will stop to read your restaurant’s ads, brand touch points and, hell, even your logo. Top notch restaurant brand design is what it takes to stand out and communicate without having to “say” something. If they do stop, then they’re treated to a lovely work of art that makes a statement and conveys the message fully.

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When designing any brand touch point, be it an advertisement, a menu, whatever, there’s a knee-jerk tendency to want to fill it all up with content. Designers usually bulk at this for good reason. Instead of ranting about the use of white space and readability, I want to take a step back and discuss the negative effects of “And.”

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The branding for B Restaurant is an exercise in classic design with a contemporary treatment. Using common features found in old school diagram illustration, mixed with haphazard typographical treatments, the brand conveys complexity and multiple “flavors.” I especially love the defining brand mark for the restaurant. Very well done by Markatos Moore

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The branding for SugarSin, a modern sweet shop, is… well.. sweet. With sugary colors and fun, collage-like graphical treatments, the playful, fun attitude of a sweet shop comes through sprightly. The candy inspired shapes and cohesiveness of style through the dessert shop’s branded packaging pulls the whole image together. Designed by At Smith.

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