This is a smaller brand identity for a bagel shop. It’s a lot of fun though with good use of a two color palette and leveraging the bag material as a third color. The illustrations are fun as they use classic style, in a modern, fun way. Designed by Patrick Macomber of South Yall.

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Saba foodstore’s brand is a coupling of natural paper and materials with bright magenta pop. It’s vibrant without being too bright and stark. It’s natural without being boring. Designed by Creative Inc.

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Taverna Aventine restaurant’s brand was designed by Markatos Moore. The brand is classic in style with a touch of modern. Post production techniques and the use of white ink on natural paper stock makes the printed elements just jump off the page.

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Subplot‘s wicked minimal take on this bar’s brand is excellent. Simple. Clean, but has energy about it. It brings the experience of being there to the materials that represent. The red has so much energy and when overlayed on black and white photography it just hits the “casual and energetic” nail on the head.

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Way to kill convention and shun cliche! This design for an old school pizza shop in New Jersey touts an art deco, mechanical and engineered image; let’s say “stoic.” Strong typography and design. Unforgiving. The only warmth coming from the color palette for the restaurant’s identity and interior. Very industrial and it’s absolutely awesome to look at. Designed by Decoder.

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Guy Kawasaki chimes in on the MUFSO conference (multi-unit food service operator) with how to enchant customers. Simply put, ““The three key points of enchantment: You need to be likeable, trustworthy and [offer] quality. You want the quality of Apple; you want the trustworthiness of [online footwear peddler] Zappos; and you want the likeability of Richard Branson [of Virgin Atlantic Airways], who gets down on his knees and polishes your shoes so you will fly Virgin,” Kawasaki said.

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Kolachy Co restaurant branding by REThink is an exploration into iconography. The logo is simple, strong and memorable. The color palette, inviting. But the logo is extending through icons that support the items on the menu in such a creative way adding a unique design element that sends this brand out of the park. They describe the client as such:

Kolachy Co. is a Vancouver-based grab-and-go food shop. They produce healthy, handmade food at all three of their locations. The restaurants serve delicious handmade breakfasts, lunches, soups and snacks.

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Shibuya is a quaint identity featuring a refreshing color palette. It’s not cliche, but doesn’t abandon nods to Asian culture either. The menu treatments are just as well thought out with an interesting use of bamboo. Designed by Ai Carver.

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This identity has made its rounds around the webspace, and for good reason. It’s very well done and a superb example of a Constructivist style made modern. The business cards are eye catching and different. The rest of the identity touts strong typography, limited color palette and generally lets the simplicity speak for itself. Designed by Salih Kucukaga, he describes the angle:

Identity design for an Istanbul based restaurant where you can have delicious meals in a young, vintage style factory atmosphere
with an urban feel. Fabrikk comes from the latin word Fabrica which means “Factory” in English.

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Let’s finish off the week with a small, simple identity for a bar in Liverpool. The identity is defined by a custom typeface that’s flowing and interlocking. It’s well rendered and sets a unique, memorable note for the club. Wish there were more to see, but I think the logotype itself is so strong, it was worth posting. Designed by Matt Lewis.

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