This sets the bar high for restaurant websites. Not only is this site entirely accessible via iPad and other devices, it’s completely engaging. It tells a story and goes beyond just simple works on a page. The team at Push have gone way beyond the extra mile and set Smokey Bones out front of the other restaurant, heck any, website. Kudos to Smokey Bones for letting them do their job!

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Today my article on 5 things that need to be considered before rebranding a restaurant was published on SmartBlog on Restaurants. Super honored to be asked to participate and encourage you all to stop by, read the article and join the conversation. Thanks!

The team at J Fletcher Design in Charleston, SC put together this simple rebrand and an amazing website for Poogan’s Porch, a lovely southern-style restaurant. This restaurant brand is centered on the website: it’s out of this world good. It’s classy, organized, well-designed, quickly loads, and it accentuates the brand of Poogan’s. This is how it should be done folks. Enjoy.

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Old English typography with extended flourishes define this restaurant’s brand. Designed by Minou Sinios, the Smith’s restaurant brand is elegantly crafted throughout all the touch points. The logo is allowed to be intricate as it’s supported by simpler layouts and strong typography elsewhere. This makes things easy to read, yet different and strong.

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This brand for Half Full, by Hamish Mackgill, is excellent in its simplicity. Only a few colors were used and they were used with taste and class. This gives the brand an upscale and confident feel.

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I just posted some new work on my Behance profile for Maple Donuts. Although the project is purely hypothetical, it’s easy to see how my take on the brand could quickly rejuvenate its image and take it light years beyond where it is now. I’m going to try to give some explanation and theory for each element below. Enjoy and please feel free to comment.

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There isn’t much work to show, but the logo for Posto screams “Farm to table” without having to be complicated. This is the essence of a great logo, brand, identity. The team at OAT started something pretty great with this restaurant brand identity.

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A long standing restaurant icon moves to the states and needs a brand that will speak of its history and its inviting nature. This brand works because it uses a nontraditional color set that’s easing, subtle, yet very different and new. The typography is the perfect accompaniment with it’s simple flowing script. It’s not overdone, just well done.

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The healthy and fresh angle is trending hard right now and the latest to jump on board is Burger King. With this new angle and push, the King himself has been laid to rest. Yes, that creepy King guy is no more and my thoughts are: What a mistake.

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A straight forward name. A straight forward brand identity. Well done. Simple, yet poignant and strong. This bakery branding for Bake Shop was done by John Turner.

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