Allison Newhouse (while at Duffy & Partners) designed this small brand identity package for Cruet & Whisk. Not necessarily a restaurant, but a gourmet meals concept. She describes it as “a place that allows people to prepare gourmet, family meals in advance in a warm and welcoming environment”
The image is inviting, warm, and free flowing. The color palate is soft and approachable. The strong, clear typography mixes well into the design without being lost. Love the little toothpick filled matchboxes.
This one is branding mixed with a lot of interior design that drives the vibe home. The chic-industrial nature of the interiors makes this memorable. Designed by Swear Words. Located in Melbourne.
Another lovely brand identity design by Spunk Design Machine. This time for a food and wine market called Pairings. The mark is immediately identifiable, strong and unique making it the epicenter of the brand. The colors are vibrant tones of earthy colors. Excellent typography and great delivery throughout the elements really ties this one together.
Crespella is a coffee shop/espresso bar with delicious crepes in Brooklyn, NY. The brand was designed by Tag Collective and features amazing use of raw materials as a graphic elements. From wood grain to natural paper, this use of raw materials reinforces the natural and organic nature of the product and brand. The typography uses traditional treatments which also play into brand’s core messaging of traditionally good coffee.
This is an awesome concept for a restaurant/bike shop hybrid. What pops out is the treatment for the menus, an actual chain link. I think it’s well done and well thought out. It’s a shame it isn’t real… yet. Design by Kyle Marmesh.
Here’s another entry from Nathaniel Cooper. His work on Bottle Rocket, an Asian bistro concept, is truly unique and well thought through. Even down to the treatments on the bathroom signs. Well done.
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Not only is this great design, but this branding package for Lopes Confeitaria has a special quality worth noting. The entire package is centered on stickers, or “tip ons”, to create the customization required to build a brand. This is special because it’s a cost-efficient, but highly effective way to “brand” your small shop. It gives you the ability to have your own products branded without paying for jarring, labeling, production, minimum quantities and so on.
I’m loving the logo’s freehand nature and how it plays with the strong condensed type. The colors are a bit unorthodox as well, making this bakery brand stand out.
Designed by Gen, found on The Die Line
I’ve admired this identity for years now. It’s quaint, subtle, but powerful in it’s confidence. The warm colors convey the warmth of eating a delicious, fresh, gooey cookie. Makes my mouth water. The mini cooper treatment is just awesome. Fine work from Steven Jockisch while at Spunk Design Machine.

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