Little Chef is a chain of family restaurants in the UK. The branding of this restaurant is brilliant. The iconic “Pillsbury doughboy” has been streamlined and simplified. The execution of the brand takes it to a whole new level. Every detail has been considered and designed from uniforms to interiors and even sculptures that push this brand into a category of its own.
Special thanks to BRAND NEW for bringing this to light. Designed by Ab Rogers Design.
This entry was written by Joseph Szala, posted on May 19, 2011 at 11:49am, filed under Restaurant Branding Reviews and tagged ,little chef, little chef brand design, little chef branding, little chef design, little chef logo redesign, little chef redesign, little chef uk, little chef uk design, restaurant brand, restaurant brand design, restaurant brand identity, restaurant brand identity design, restaurant branding, restaurant design, restaurant identity, restaurant interior design, restaurant interiors, restaurant logo design, restaurant logo redesign, restaurant menu design, restaurant rebrand, restaurant signage. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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