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Via Roma Packaging & Branding
The packaging design for Via Roma brings back nostalgia with black and white photography, traditional heraldry and strong, simple typography. The limited color palate does anything by limit. It actually makes the sauce packaging pop by allowing the images to speak. The design team at The United put together an awesome family of packaging. Here’s their blurb:
there are 3 million people in tuscany. all different & all unique. this authentic italian brand shows their true character, expression & emotion, in a way that has not been seen before in u.s. retail design
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This entry was written by Joseph Szala, posted on April 8, 2011 at 9:27am, filed under Restaurant Branding Reviews and tagged ,branding, food branding, packaging branding, packaging design, restaurant branding, sauce branding, sauce company branding, sauce company design, sauce design, sauce packaging, via roma branding, via roma design, via roma packaging, via roma sauce design, via roma sauce packaging design. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.
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Posted by M. Joshua at 2:19pm on 04/08/11
I <3 this. It makes me want it for dinner.
Posted by Joseph Szala at 2:35pm on 04/08/11
Yeah man. Definitely a great package design