Once again, I’m highlighting other food products under “restaurant branding reviews” because often times it makes sense to extend your offering into products like the sauces you use, or coffees, etc. This particular packaging is for the brand Broken Trail BBQ. It has a great style about it that looks haphazard and unorganized with a retro angle. Bold, strong colors make the product jump. Notice how they didn’t use imagery of fire or anything “grilly.” You don’t have to be literal when developing a brand. Often times the non-literal works best. This design was done by Imaginaria Creative. Found this baby on The Die Line.
This entry was written by Joseph Szala, posted on April 7, 2011 at 11:26am, filed under Restaurant Branding Reviews and tagged ,BBQ branding, BBQ sauce design, BBQ sauce packaging, food package design, package branding, package design, packaging branding, packaging design, sauce branding, sauce company branding, sauce design. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.