Broken Trail BBQ Sauce Packaging Design

Once again, I’m highlighting other food products under “restaurant branding reviews” because often times it makes sense to extend your offering into products like the sauces you use, or coffees, etc. This particular packaging is for the brand Broken Trail BBQ. It has a great style about it that looks  haphazard and unorganized with a retro angle. Bold, strong colors make the product jump. Notice how they didn’t use imagery of fire or anything “grilly.” You don’t have to be literal when developing a brand. Often times the non-literal works best. This design was done by Imaginaria Creative. Found this baby on The Die Line.

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